Lifecycle Marketing Leader

At FuturHealth, we're on a mission to create a product where every individual feels inspired and empowered to confidently take charge of their wellbeing. We believe in and are dedicated to offering personalized and holistic approaches to combat health concerns.

Operating at the intersection of health and technology, we provide a comprehensive range of services, including telemedicine, personalized nutrition plans, medication delivery, and insurance solutions. We believe that wellbeing is deeply personal, and the path to becoming the best version of yourself is paved with progress, not perfection. Our central focus is on utilizing scientifically-proven prescriptions and telehealth initiatives to tackle obesity head-on.

Role Overview

FuturHealth is looking for a Lifecycle Marketing Leader to lead our end-to-end customer journey strategy—from onboarding to reactivation. This person will be responsible for architecting lifecycle programs that deepen engagement, increase retention, and grow customer lifetime value (LTV) through CRM, email, SMS, push, and loyalty touchpoints.

This is a highly cross-functional, high-impact role that brings together creative, data, and product thinking to ensure our communications drive long-term relationships with our members. You'll work closely with the Creative Campaign Manager (who owns execution), and collaborate across growth, product, and analytics teams to optimize key lifecycle touchpoints and reduce churn.

What You'll Do

Strategy & Journey Design

• Own the full customer lifecycle strategy: onboarding, activation, retention, and reactivation
• Map and optimize lifecycle touchpoints across email, SMS, push, and other owned channels
• Define and measure the success of lifecycle stages using LTV, churn, retention, and engagement metrics
• Drive personalization and segmentation to create targeted journeys across cohorts and use cases
  
  

Collaboration & Execution Oversight

• Partner with the Creative Campaign Manager to bring strategies to life through well-executed campaigns
• Collaborate with Product, Growth, and Performance Marketing to align messaging across product surfaces and paid media
• Coordinate with Data & Analytics teams to build predictive churn and re-engagement models
• Support experimentation and A/B testing within the lifecycle funnel
  
  

Customer Insights & Continuous Improvement

• Leverage behavioral data, NPS, support feedback, and engagement patterns to optimize lifecycle content
• Develop loyalty and reactivation strategies for high-value and at-risk customers
• Implement feedback loops to continuously refine the journey and drive deeper customer connection
  
  

What You Bring

• 8+ years in lifecycle, CRM, or retention marketing roles in B2C, DTC, or subscription-based businesses
• Proven success architecting multi-channel customer journeys that drive measurable business outcomes
• Deep experience with email/SMS/push platforms (e.g., Iterable, Braze, Klaviyo) and customer data tools (e.g., Segment, Amplitude, GA4)
• Strategic mindset with the ability to translate data into actionable segmentation, targeting, and message strategies
• Comfort in a fast-paced, collaborative, highly iterative environment
• Exceptional communication and stakeholder management skills
  
  

Preferred

• Experience in health tech, consumer wellness, or regulated industries
• Familiarity with HIPAA-compliant messaging practices and retention strategies
• Background in behavior change, habit-forming design, or loyalty programs a plus
  
  

The pay range for this role is $139,000- $163,000 total compensation package. We offer a competitive salary package and may include variable compensation such as bonus and equity. Actual compensation is based on factors such as the candidate's location, skills, qualifications, and experience.

Additional Company Info

Founded by a team with a proven track record of delivering exceptional experiences to over 25 million consumers, they began by revolutionizing personalized nutrition through an intuitive mobile app that adapts meal plans to individual metabolisms and preferences. With seamless integrations with food services and a thriving community of like-minded individuals, the formation of FuturHealth began to further empower people on their health journey.

Securing Series Seed Funding in December 2023, FuturHealth is backed by Corazon Capital, Oversubscribed Ventures, and InterAlpen Partners. We achieved remarkable 40X growth in 2024 and are proud to be maintaining this impressive momentum. We are currently seeking visionary people to join us in our journey to revolutionize healthcare and empower individuals to lead healthier lives. If you are passionate about making a meaningful impact and driving innovation in the health and wellness and technology space, we invite you to explore opportunities and be a part of the future of healthcare.

What we can offer:

• Flexibility and Balance:
• Fully remote work policy, Unlimited Paid Time Off (PTO), 13 Company Holidays plus Floating Holiday flexibility for added personal convenience! Paid Parental Leave (US Only)
• Comprehensive Total Rewards (US Only): Health, Dental, Vision Insurance, and Retirement (401k).
• Wellness Support (US Only): Employee Assistance Program (EAP), Health Savings Account (HSA), and Flexible Spending Account (FSA).
• Exclusive Perks (US Only):
• Partnerships: SmartSpend discounts, SoFi financial tools, One Medical care, and Rightway healthcare navigation.
• Pet Insurance: Affordable plans for your furry friends.
• Commuter Benefits (State Specific): Simplify daily travel.
• Tools to Thrive:
• New hire swag and company equipment (laptop, software) for a seamless start.
• Authentic startup exposure with opportunities to make a tangible impact.
• A culture built on autonomy, accountability, and results-driven success.
  

Note: Benefits and compensation listed may vary based on the country of your employment and the nature of your employment with Futurhealth.

Founded by a team with a proven track record of delivering exceptional experiences to over 25 million consumers, they began by revolutionizing personalized nutrition through an intuitive mobile app that adapts meal plans to individual metabolisms and preferences. With seamless integrations with food services and a thriving community of like-minded individuals, the formation of FuturHealth began to further empower people on their health journey. Securing Series Seed Funding in December 2023, FuturHealth is backed by Corazon Capital, Oversubscribed Ventures, and InterAlpen Partners. We achieved remarkable 40X growth in 2024 and are proud to be maintaining this impressive momentum.