Hoichoi
Website:
hoichoi.tv
Job details:
hoichoi is India's leading Bengali OTT platform, the digital arm of SVF, Eastern India's largest media & entertainment company. We stream 650+ Bengali movies, 185+ originals, and 3000+ hours of content to an audience of ~250 million Bengalis worldwide. We're part of the wider SVF ecosystem alongside Sooper (AI-led micro-drama OTT) and LoglineAI (AI-native creative studio), and we're on a mission to entertain everyone in their native language.
The Role
hoichoi's platforms need someone who can take a feature from idea to shipped, not just style a component someone else architected. You'll own frontend-heavy features end-to-end — the interface, the state, and the lightweight API layer behind it.
The ideal person has strong fundamentals (JS, CSS, HTML5) underneath the React/Tailwind/TypeScript work, ships fast using AI coding tools by default, and is genuinely comfortable owning both sides of the stack rather than waiting on a backend handoff.
What You’ll Own + Key Responsibilities :
- Build and own frontend-heavy features end-to-end across hoichoi's web platforms, from component to API.
- Write clean, maintainable React + TypeScript code, using Tailwind and component libraries like ShadCN and MUI to ship fast without reinventing UI primitives.
- Partner with design to translate mockups into production-quality, responsive interfaces across devices.
- Build and maintain the lightweight backend/API layer your frontend features depend on.
- Improve the performance, accessibility, and polish of existing hoichoi surfaces.
- Work closely with product and content teams to ship features that directly touch hoichoi's ~250 million-strong Bengali audience.
- Default to AI coding tools (Cursor, Copilot, Claude Code, etc.) to ship faster, with a clear sense of when to trust and when to override what they generate.
If you have :
- Solid JavaScript/TypeScript fundamentals.
- Strong CSS and HTML5 — you can build pixel-accurate, responsive UI without leaning entirely on a framework.
- Hands-on React JS experience, including component architecture and state management.
- Practical experience with Tailwind CSS.
- Experience working with component libraries — specifically ShadCN and MUI.
- Fullstack comfort — able to build and consume APIs, not just consume them.
- Frontend pixel perfect finesse with responsive design across platforms.
- Default user of AI coding tools (Cursor, Copilot, Claude Code, etc.) on real shipped features, with at least one example where AI generated significant code you debugged or overrode.
And (or) also have :
- Experience with Next.js or a similar React framework.
- Familiarity with design systems and Figma-to-code workflows.
- Testing experience (unit or e2e) in a production frontend codebase.
- Familiarity with TV first components is a plus
GitHub or Portfolio Link is mandatory
Culture & How We Work
At hoichoi, the best idea wins, not the biggest title. We operate in small, cross-functional teams where content, product, growth, and tech sit close together, argue productively, and occasionally steal each other's snacks. It's a lot like a kitchen during a house party: slightly chaotic, everyone's doing three things at once, but somehow the food comes out great.
Ownership here isn't a buzzword; it's the default setting. If something's broken, you don't file a ticket and wait. You're the person who notices the printer is jammed and just fixes it instead of pretending you didn't see it. We ship fast, measure what works, and iterate. Think less 'perfect deck' and more 'let's see if real viewers actually care.'
When big moments arrive, we stretch. But we're equally serious about keeping the pace sustainable, because burnt-out teams build neither great products nor great stories. If that sounds like your kind of chaos, we should talk.
Click on Apply to know more.