Head of Digital Marketing

The Head of Digital Marketing is a senior-level executive responsible for overseeing all digital marketing efforts within an organization. Typically reporting to the Chief Marketing Officer or CEO, this role combines strategic thinking with hands-on digital expertise to drive business growth through customer acquisition and retention. As digital channels become increasingly crucial for customer engagement, the Head of Digital Marketing plays a vital role in developing and executing comprehensive digital marketing strategies that align with business objectives. This includes managing digital marketing teams and budgets, analyzing performance metrics and ROI, and staying current with digital trends and technologies.