Initance
Website:
initance.com
Job details:
Full-Stack Digital Marketing Executive
Location: Bangalore - Onsite
Experience: 1–3 years (or exceptional freshers welcome)
Type: Full-time
Where Marketing Meets Psychology, Systems & AI
At Initance, we are not a typical digital marketing agency.
We build psychology-driven growth systems that connect:
- Content
- Paid media
- Search
- Analytics
- Conversion pipelines
We don’t optimize for clicks.
We optimize for decisions, behaviour, and measurable outcomes.
Every engagement follows our core model:
Research → Strategy → Execution → Measurement → Optimization
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What Makes This Role Different
- Work directly with the founder and core team
- Get exposure to end-to-end marketing systems, not just channels
- Understand how marketing connects to leads, pipeline, and revenue
- Work across multiple clients and industries
- Learn how modern marketing is evolving toward: AI-assisted execution, AEO (Answer Engine Optimization) and Full-funnel and behavioural thinking
After 1 year, you’ll be eligible for ESOPs, aligning your growth with the company’s trajectory.
This is not a task-based role. This is a thinking + execution role.
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What You’ll Do
Build & Execute Full-Funnel Marketing
Plan and execute campaigns across:
- Paid ads (Meta, Google, LinkedIn)
- SEO and content
- Email marketing
Contribute to:
- Lead generation strategies
- Funnel design (awareness → conversion → retention)
Work Across Multiple Client Accounts
- Manage and execute campaigns for multiple clients
- Communicate performance, insights, and recommendations
Content + Performance Integration
Work with design/content teams to:
- Build campaign creatives
- Align messaging with audience psychology
Ensure content is not just creative but drives action
Conversion & Funnel Optimization
Understand:
- Why users convert (or don’t)
- Where drop-offs happen in the funnel
Contribute to:
- Landing page structure and messaging
- Conversion rate optimization (CRO)
Apply basic UX principles to improve:
- Clarity
- Flow
- User decision-making
Analytics & Performance Thinking
Track and analyze:
- Campaign performance
- User journeys
- Funnel behaviour
Work with:
- Google Analytics (GA4)
- Google Tag Manager
- Google Search Console
- Microsoft Clarity / Hotjar
Translate data into:
- Insights
- Experiments
- Improvements
AI-First Marketing Execution
Use AI tools for:
- Content ideation and iteration
- Ad copy and hooks
- SEO and keyword research support
- Campaign analysis
Stay updated with:
- AEO (Answer Engine Optimization)
- SGE (Search Generative Experience)
- AI-driven search behaviour
Continuous Optimization
Run A/B tests across:
- Ads
- Landing pages
- Messaging
Improve:
- Conversion rates
- Cost per lead
- Campaign efficiency
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Must-Have Skills:
Core (Non-Negotiable)
Hands-on experience with:
Strong understanding of:
- SEO fundamentals
- Content marketing
- Lead generation funnels
Working knowledge of:
- Google Analytics (GA4)
- Google Tag Manager
- Google Search Console
Conversion & UX Thinking (Important)
Understanding of:
- Conversion rate optimization (CRO)
- Landing page structure
- User behaviour and decision-making
Ability to identify:
- Why users are not converting
- Where friction exists in the funnel
Basic understanding of:
- UX principles (clarity, hierarchy, flow)
AI & Modern Marketing Awareness
Comfortable using:
- ChatGPT / Gemini for content and ideation
Basic understanding of:
- AI in ads, SEO, and analytics
- Concepts like AEO, SGE
Working Style
- Able to manage multiple accounts and priorities
- Comfortable interacting with clients
- Strong communication and structured thinking
- Curious, analytical, and proactive
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Tool Stack (What You’ll Work With):
Marketing & Performance
- Meta Ads / Google Ads / LinkedIn Ads
- SEMrush / Ahrefs / SimilarWeb
Analytics & Behaviour
- Google Analytics (GA4)
- Google Tag Manager
- Google Search Console
- Microsoft Clarity / Hotjar / CrazyEgg
Email & Campaigns
AI Tools
- ChatGPT / Gemini
- AI tools for content, ads, and research
Collaboration
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Good-to-Have (Not Mandatory):
- Basic understanding of CRO tools or heatmaps
- Exposure to landing page builders
- Awareness of CRM systems (no workflow building required)
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Who This Role Is For:
- Someone who wants to become a full-stack marketer
- Someone who enjoys both thinking and execution
- Someone curious about why people behave and convert
- Someone comfortable with data, tools, and AI
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Who This Role Is NOT For:
- Pure social media managers
- Template-driven marketers
- People uncomfortable with analytics or tools
- Anyone avoiding AI or evolving marketing trends
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Role Evolution:
- Starts as a full-stack executor
- Grows into a growth-focused marketing operator
Click on Apply to know more.