RiseUpp
Website:
riseupp.com
Job details:
We’re Hiring: Freelance Performance Marketing Expert
RiseUpp.com is an AI-powered marketplace for online higher education, upskilling and career growth, founded by IIT and IIM alumni.
We are looking for an experienced and highly hands-on Freelance Performance Marketing Expert to manage and scale paid lead-generation campaigns for online degree programmes across Meta Ads and Google Ads.
The primary objective of this role is simple: generate high-quality learner leads at an efficient CPL and improve lead-to-admission outcomes.
What You’ll Work On
• Plan, launch and optimise Meta Ads and Google Ads campaigns for online degree programmes
• Generate qualified leads for programmes such as Online MBA, BBA, BCA, MCA, M.Com, MA and other online degrees
• Build and test campaign structures, audiences, keywords, creatives and ad copy
• Optimise campaigns for CPL, CAC, lead quality and conversion rates
• Scale high-performing campaigns while maintaining acquisition efficiency
• Manage retargeting and remarketing campaigns
• Analyse the complete funnel from Ad → Lead → Counselling → Application → Admission
• Work closely with our admissions/sales team to understand lead quality and conversion feedback
• Identify low-quality traffic sources and improve targeting accordingly
• Conduct structured A/B tests across creatives, audiences, messaging and landing pages
• Monitor campaigns regularly and make data-driven optimisation decisions
• Track performance using Meta Ads Manager, Google Ads, GA4, GTM and conversion tracking tools
• Share clear performance reports and actionable recommendations
Who We’re Looking For
We are specifically looking for someone who:
• Has strong hands-on experience with Meta Ads and Google Ads
• Has successfully managed lead-generation campaigns
• Understands education or other high-consideration lead funnels
• Has strong knowledge of CPL, CAC, CTR, CPC, CVR and ROAS
• Can independently analyse why campaigns are underperforming and fix them
• Has experience scaling campaigns without compromising lead quality
• Understands conversion tracking, attribution and funnel analytics
• Can work directly on ad accounts rather than only coordinating with agencies
• Is highly analytical, execution-focused and comfortable taking ownership of outcomes
Experience running campaigns for online education, edtech, universities, colleges, admissions, study abroad, financial services or other high-intent lead-generation businesses will be strongly preferred.
Engagement Details
💼 Role: Freelance Performance Marketing Expert
🌐 Engagement: Freelance / Contract
📍 Location: Remote
🎯 Channels: Meta Ads + Google Ads
🎓 Category: Online Degree Programmes
⚡ Start: Immediate / Early availability preferred
💰 Compensation: Based on experience, scope and track record
What We’d Like to See
When applying, please share:
• Approximate monthly ad budgets you have personally managed
• Industries/categories you have worked in
• Your experience with Meta Ads and Google Ads
• Examples of CPL/CAC improvements achieved
• Any experience generating leads for education or online degree programmes
• Campaign results or case studies, if available
We are looking for someone who can own performance end-to-end and deliver measurable business outcomes, not just run campaigns.
If you have a strong track record in Meta and Google lead generation and understand how to optimise for quality beyond just cheap leads, we would love to hear from you.
Click on Apply to know more.
