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Company Description PilliKothi Home is a home decor brand dedicated to bringing the heritage of India into modern living spaces through thoughtfully curated textiles. The company focuses on handwoven pieces that reflect the skill, stories, and traditions of Indian artisans. Each product is designed to highlight authentic craftsmanship while fitting seamlessly into contemporary homes. PilliKothi Home values cultural preservation, ethical sourcing, and meaningful connections between customers and artisan communities.
Role Description The Freelance Meta Ads Specialist will manage and optimize Meta (Facebook and Instagram) advertising campaigns to increase brand awareness, drive traffic, and generate sales for PilliKothi Home. The person will be working closely with the marketing and creative teams to align ad strategy with brand storytelling and product launches. Day-to-day responsibilities include setting up and managing campaigns, conducting audience and interest targeting, monitoring performance metrics, and adjusting budgets and creatives for better results. The specialist will create ad copies, work with visual assets that showcase handwoven textiles, perform A/B testing, and provide regular reports and insights to inform broader marketing decisions.
Qualifications
- Strong skills in Meta Ads campaign setup, management, and optimization, including audience targeting and budget management.
- Experience with performance analysis using Meta Ads Manager and related analytics tools, with the ability to interpret data and improve ROAS.
- Ability to collaborate on creative strategy, including ad copywriting, visual asset selection, and A/B testing of creatives and messaging.
- Knowledge of e-commerce advertising best practices, remarketing strategies, and funnel-based campaign structures.
- Familiarity with home decor, fashion, or lifestyle brands, and an appreciation for artisan-made or heritage products is highly beneficial.
- Strong communication and stakeholder management skills, with the ability to present campaign results and recommendations clearly.
- Prior experience in digital marketing or paid social roles, preferably with Meta platforms; certification in Meta marketing or digital advertising is a plus.
- Ability to work on a contract basis, managing timelines and deliverables independently.
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