Website:
surepathsystems.in
Job details:
Employment Type: Freelance / Project-Based
Work Mode: Remote
Industry: Marketing and Advertising
We are looking for a freelance creative copywriter who can develop brand-focused campaign concepts and impactful marketing copy for offline advertising materials.
The ideal candidate should be able to understand the brand objective, create a strong central campaign idea, and adapt the messaging effectively across different advertising formats.
Key Responsibilities
- Develop creative campaign concepts and communication ideas
- Write headlines, taglines, body copy and calls to action
- Adapt campaign messaging based on the size and placement of each advertising format
- Create short and attention-grabbing copy for outdoor advertisements
- Write scripts and voice-over copy for radio advertisements
- Maintain consistency in brand voice across all materials
- Collaborate with the marketing and design teams during execution
Content Formats
- Bus shelter double-panel displays
- Apartment lift advertisements
- Apartment lobby screen advertisements
- No-parking boards
- Lamp-post boards and sun-pack displays
- Barricade branding
- Awareness boards
- Newspaper insertions in A4, A5 and newspaper-size formats
- Pamphlets and distribution materials
- Wall posters
- 30 sq. ft. flex banners
- Direction boards
- Die-cut lamp-post displays
- A5 pamphlet copy
- Radio advertisements
Requirements
- Proven experience in creative copywriting, advertising or brand communication
- Strong ability to write concise and impactful marketing copy
- Understanding of offline, outdoor and hyperlocal advertising
- Ability to develop both concepts and final executable copy
- Portfolio featuring relevant campaign or advertising work
- Proficiency in English is required
- Tamil and Tanglish copywriting skills will be an added advantage
Interested candidates may apply by sharing their portfolio, relevant work samples, availability and commercial expectations.
Click on Apply to know more.