Director of Brand and Content

Role Overview

Job Title: Director of Brand & Content 

Job Type: Full-Time W2 Employee

Reports To: Chief Growth Officer

Department Head: Chief Growth Officer

Direct Reports: Yes

Location: Omaha Headquarters (Hybrid: Office + Work From Home)

Compensation: $97,000 - 105,000 Base Salary + Up to a $18,900 Incentive Bonus

Your Impact on Team Sidekick

Step into the role of Director of Brand & Content and become the architect of our authority and organic demand engine in the franchising industry.

This is not a content production role. This is a brand and conversion leadership role.

You will be responsible for shaping how Franchise Sidekick is perceived in the market—ensuring our content builds trust at scale and converts organic attention into qualified leads.

You will lead a high-output content engine spanning video, blogs, podcasts, and social media—ensuring every piece of content not only educates and engages, but moves prospects forward in their journey.

You will work closely with the Director of Growth & Demand Generation to ensure organic traffic, content engagement, and brand authority translate into measurable pipeline and revenue.

Your mission is clear: build authority, capture demand, and convert organic attention into qualified opportunities.

Brand Strategy & Positioning (20%)

• Define and evolve Franchise Sidekick’s brand narrative and differentiation within the franchising market
• Ensure consistency across all messaging, platforms, and customer touchpoints
• Strengthen authority through thought leadership, education, and storytelling
• Align brand positioning with growth strategy and key customer avatars

Content Strategy & Editorial Leadership (20%)

• Develop and execute content roadmaps aligned with business objectives
• Identify high-impact content themes that build trust and drive conversion across long sales cycles
• Oversee blogs, podcasts, YouTube, and educational content
• Ensure all content plays a clear role in the buyer journey—from awareness to lead conversion
• Create cornerstone content that compounds in value over time

Organic Demand Capture & Conversion (20%)

• Develop strategies to convert organic traffic into qualified leads across all content channels
• Optimize blogs, videos, and content assets for lead capture through CTAs, lead magnets, and conversion pathways
  Partner with Growth to align organic funnels with overall lead generation strategy
• Improve conversion rates from content engagement to inquiry, application, or consultation
• Identify high-performing content and build conversion layers around it (downloads, guides, assessments, etc.)
• Continuously test and refine how organic audiences are guided into the funnel

Creative Direction & Content Production (15%)

• Provide creative direction across video, written, and visual content
• Develop messaging frameworks, hooks, and narrative structures aligned with audience psychology
  Partner with Video, Design, and Content teams to execute high-quality content at scale
  Ensure content includes clear calls-to-action and pathways that guide users toward becoming leads
• Collaborate with Growth to align content with campaigns, funnels, and paid creative

Community Growth & Brand Authority (10%)

• Grow and engage audiences across YouTube, LinkedIn, Instagram, and other key platforms
• Increase brand search, organic demand, and audience trust
• Foster meaningful community interaction and conversation
• Position Franchise Sidekick as a leading educational voice in franchising

Events, Partnerships & Brand Expansion (10%)

• Lead marketing planning and execution for Franchise Sidekick’s SKIP events
• Develop pre-event, live, and post-event content strategies
• Partner cross-functionally to maximize event reach, engagement, and brand impact
• Leverage events and partnerships to expand visibility and credibility

Ai-Enabled Content & Distribution (5%)

• Leverage AI tools to accelerate content production, repurposing, and research
• Use AI to identify audience trends, insights, and content opportunities
• Build systems that scale content output across multiple formats and platforms
• Ensure AI enhances efficiency while maintaining strong brand voice and quality

A Day in the Life...

No two days will look the same—and that’s what makes this role so impactful.

One day, you might be working with senior leadership to refine messaging around franchise ownership and education. The next, you’re analyzing content performance to identify opportunities to increase engagement and improve conversion from organic traffic to leads.

You’ll collaborate closely with the Growth team to align content with funnel strategy—ensuring organic audiences are effectively guided toward becoming qualified opportunities. You may be developing a flagship content series designed to build trust over a long buyer journey or optimizing high-performing content with new conversion pathways.

Throughout the week, you’ll guide your team on creative direction, refine content priorities, and ensure all content contributes to both brand authority and measurable business impact.

Whether you’re shaping narrative, improving conversion, or amplifying Sidekick’s voice as an industry leader, your work will directly influence how we generate and convert demand.

This Role Might Be a Good Fit For You If

• Have 8+ years of experience in content strategy, brand leadership, or editorial roles with a track record of driving measurable business impact
• Have led high-output content teams across video, written, and social formats while maintaining consistency and quality
• Understand how to build trust over long sales cycles and convert organic traffic, content engagement, and audience attention into qualified leads
• Think strategically about content—focusing on authority, positioning, and conversion, not just output
• Are comfortable providing creative direction, including messaging, hooks, and storytelling frameworks, without personally executing assets
• Collaborate effectively with Growth/Demand Gen teams to align brand with performance and pipeline
• Have strong project management skills and can manage multiple initiatives, timelines, and workflows in a high-output environment
• Know how to prioritize ruthlessly and focus team resources on the highest-impact content initiatives
• Have experience operating within small, high-performing teams in fast-paced, growth-oriented environments
• Use data and insights to continuously refine content strategy and improve performance
  Are curious about AI and actively explore tools that increase content output, insight, and efficiency
• Are passionate about entrepreneurship and excited to help people discover the power of business ownership

What Success Looks Like in the First 90 Days

• Take ownership of Franchise Sidekick’s content engine and team workflows
• Refine brand messaging and ensure consistency across key channels
• Improve prioritization of high-impact content initiatives
• Increase engagement across core platforms
• Improve conversion from organic traffic to leads through content optimization
• Successfully support a SKIP event with clear marketing and content strategy
• Align closely with Growth to support campaigns and funnel performance

What's In It For You?

• Paid Time Off- Every Sidekick starts with 16 days of PTO, two floating holidays, and a paid volunteer day annually. We also offer nine paid company holidays each year as well. Team Members earn additional PTO for each year of employment.
• Franchise Ownership Program- After you're established with Sidekick, we offer a Franchise Purchase Discount which allows you to own your own Franchise Business at a $30,000 to $50,000 savings. Some restrictions and minimum qualifications apply to the discount. 
• Client Referral Commission- We encourage every member of Team Sidekick to utilize their network to find qualified candidates for franchise ownership. We pay $3,000 for every qualified lead you submit that ends up purchasing a franchise. 
• Sidekick Benefits- Sidekick offers the following benefits:
• • Full Medical Benefits with up to $750 monthly Employer Contribution (depending on plan type and level, subject to change based on renewals)
  • Employer Paid Dental, Vision, and Life Insurance ($0 cost to employees with options for family coverage)
  • Optional Health Savings Account, Supplemental Insurance, and Cybersecurity Coverage
  • 401k with 3% Employer Contribution (no match required)
  • $1,500 Annual Best Self Stipend for professional and personal development

Working Conditions

• Franchise Sidekick utilizes a hybrid work structure with in-office and blended work 
• Some travel is required (less than 15% annually)
• Minimal physical requirements

Our Process & Next Steps

At Franchise Sidekick, we’re committed to building a team that reflects our values and supports our mission. We take our hiring process seriously—not just to find the most qualified candidates, but to ensure the right fit for both you and our team.

After you apply, our team will review your materials and reach out if your background aligns with the role. Our process typically includes an initial interview, followed by deeper conversations with team members. In some cases, we may ask you to complete a short exercise relevant to the role.

We’ll communicate clearly throughout the process and ensure you understand next steps at every stage.

Franchise Sidekick is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.