Website:
tbwxpress.com
Job details:
Company Description The Belgian Waffle Xpress (TBWXpress) started in 2020 as a single cloud kitchen in Chandigarh and has grown into a dessert franchise with more than 15 outlets across India. The brand is known for its fresh Belgian waffles and has earned multiple awards, including Best in Desserts (Zomato Restaurant Awards 2024) and Best in Cakes (Swiggy GreenDot Awards 2024). TBWXpress offers a lean, low-risk franchise model with centralised technology, training, and supply chain support to help outlets stay efficient and profitable. Its menu spans sweet, savoury, vegan, and gluten-free waffles, thick shakes, and seasonal desserts, designed to perform well for both delivery and dine-in. The company focuses on partnering with entrepreneurs in Tier 2 and Tier 3 cities, providing a dedicated franchise starter kit and data-driven guidance to support sustainable growth.
Role Description The Franchise Manager is a full-time, on-site role based in Panchkula, responsible for overseeing the performance and operations of TBWXpress franchise outlets. This role includes monitoring daily store operations, ensuring adherence to brand standards, and supporting franchise partners with staffing, training, and quality control. The Franchise Manager will track sales, costs, and key performance metrics, prepare regular performance reports, and identify opportunities to improve customer experience and profitability. The role involves coordinating with central teams for supply chain, marketing campaigns, technology updates, and menu rollouts, while providing on-ground feedback from franchise partners. The Franchise Manager will also assist in new outlet launches in the region, including pre-opening planning, store readiness, and post-launch support.
Qualifications
- Strong franchise and retail operations management skills, including experience in QSR, foodservice, or multi-outlet management.
- Proficiency in basic business analytics and performance tracking, with the ability to interpret sales, cost, and customer data to drive decisions.
- Excellent communication, stakeholder management, and relationship-building skills to support and guide franchise partners.
- Hands-on experience with POS systems, inventory management tools, and tech-enabled operational processes.
- Knowledge of local market dynamics in Tier 2/Tier 3 cities and an understanding of consumer behaviour in the F&B sector.
- Ability to work on-site across outlets, conduct regular audits, and lead training sessions for store teams.
- Bachelor’s degree in Business, Hospitality, Retail Management, or a related field; relevant experience may be considered in place of formal education.
- Demonstrated problem-solving skills, resilience in fast-paced environments, and a focus on customer delight and brand consistency.
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