Website:
maayavanam.com
Job details:
About the job
I’m looking for the first Content Associate to join Maaya Vanam.
About us:
Maaya Vanam is an ecosystem of brands exploring the idea of belonging.
Each brand starts with one question: “How do we make people feel belonged?”
Our first three brands are:
Gutful: Familiar indian snacks made clean and convenient. Belonging through food
Stays: Network of premium slow living farm stays. Belonging through homes
Nook: Landscaping design brand designing Balconies and Terraces as spaces where people actually want to spend time in. Belonging through spaces
Alongside these brands, we’re laying the foundation for Maaya OS, our long-term vision of an AI operating system with multiple AI agents that helps run our brands while learning from every decision, so every new brand starts smarter and reaches profitability faster than the last. The vision is to build an AI-native conglomerate capable of building hundreds of profitable brands over time.
We’re at the very beginning of this journey, which means you’ll get to document it from Day One.
Your Role:
This isn’t a typical ‘posting on social media’ job. Your responsibility is to tell the story of Maaya Vanam as it unfolds.
Some days you’ll travel to Chittoor to document how Gutful products are shipped. Some days you’ll be at a client’s home in Bangalore documenting a Nook project from consultation to completion. Some other days you’ll travel to a beautiful farm stay somewhere in India and capture the stories behind the people, the place and the experience.
You’ll work directly with me to document everything we’re building: the wins, the failures, the experiments and the journey in between.
If you’ve read the JD carefully, end your answer to Question 2 in Section 2 with the word Maayan.
What You’ll Do
- Plan, shoot and edit short-form and long-form content.
- Create content for Instagram, YouTube and LinkedIn.
- Document product launches, manufacturing/packing, customer stories and behind-the-scenes moments.
- Travel occasionally whenever projects require it.
- Organise and maintain our growing content library.
- Learn and use AI tools to improve your creative workflow over time. (Become part of Maaya OS)
- Help build the visual identity and storytelling of Maaya Vanam from the ground up.
Who I’m Looking For
I’m looking for someone who’s young, curious, creative and takes ownership.
You might be a great fit if you:
- Love storytelling.
- Can confidently shoot and edit videos.
- Notice moments that others usually miss.
- Take initiative instead of waiting to be told what to do.
- Are curious about AI and excited to learn how it can improve creative work.
- Are comfortable travelling when projects require it.
- Care more about building something meaningful than chasing trends.
- Someone who is a natural extrovert and can build conversations, and can come up with wacky ideas.
Compensation
- ₹15,000/month for the first three months.
- Performance review after three months. Can offer a minimum of ₹20,000/month post that, and if we really are in a good position, and if you show true value, we can always discuss and review.
- Compensation will definitely grow based on your contribution, ownership and the company’s growth.
- All work-related travel expenses will be covered.
Please note, as Maaya Vanam grows, this role has the potential to grow into leading our entire content and media function. And you’ll be compensated accordingly.
Think of this role as what Sahiba Bali did for Zomato in its early days. Except instead of one brand, you’ll be helping document the journey of building an entire ecosystem of brands from Day One.
Location: Based in Bangalore.
Because there will be occasional travel across South India and, over time, across the country. But our operations will eventually be from Bangalore.
How to Apply
Send me:
- A short introduction about yourself.
- Links to anything you’ve created (videos, photography, edits, films, stories or anything you’re proud of).
- A few lines about why this role excites you.
Please don’t worry if you don’t have a perfect resume. I’d much rather see something you’ve made.
As I want to create brands around the idea of belonging, I want to create a culture of belonging within the organisation. Please know that, once you are in, you will be valued, celebrated, and made feel belonged. I know we are very early to be talking all of this, but you should know how I want to build Maaya Vanam from Day 1.
If the idea of documenting the journey of building an ecosystem of brands from the ground up excites you, I’d love to hear from you.
Come be our first ‘Maayan’
Click on Apply to know more.