Website:
Job details:
Location: Gurugram (In-office)
Employment Type: Full-Time
About Unfollow
Unfollow is building a new consumer social platform designed around real-world experiences.
We believe the next generation of social products will move beyond content consumption and instead help people discover what to do, who to do it with, and turn intent into meaningful real-world experiences.
Our founding team has spent the last several years building businesses at the intersection of youth culture, live experiences, creator ecosystems, and consumer communities. Through these ventures, we've built one of India's largest youth communities, worked with leading brands, creators, artists and partners, and developed a deep understanding of the audience we're now building for.
We're now building Unfollow from first principles—and we're looking for someone to help define how the brand is introduced to the world.
About the Role
We're looking for our Founding Brand & Content Lead to build Unfollow's brand from the ground up.
This is far more than a social media role.
You'll be responsible for shaping how Unfollow is perceived—from defining our brand voice and creative direction to building a content engine that attracts, engages and grows our audience.
You'll work directly with the founders to translate product vision into compelling storytelling, establish a distinctive digital presence, and build a brand people genuinely want to follow.
This is a high-ownership role for someone who enjoys building from first principles, thinks strategically, and is equally comfortable developing ideas as they are executing them.
What You'll Own
- Define and evolve Unfollow's brand voice, positioning and creative identity across all digital touchpoints.
- Develop and execute the overall brand, content and social media strategy.
- Own the complete content lifecycle—from research and ideation to scripting, production, editing, publishing and performance analysis.
- Build scalable content systems that consistently produce high-quality work.
- Develop creative campaigns that strengthen brand recall and community engagement.
- Work closely with the founders, product and design teams to communicate our vision, product journey and brand story.
- Identify emerging consumer behaviours, cultural shifts and platform trends relevant to our audience.
- Build relationships with creators, communities and strategic collaborators.
- Track performance across platforms and continuously refine strategy through audience insights and data.
- Support digital growth initiatives, creator collaborations and paid amplification where appropriate.
Who We're Looking For
We're far more interested in the quality of your thinking and execution than the number of years on your resume.
The ideal candidate will have:
- Experience building or growing brands, social media accounts or communities for consumer products, startups, creators or personal brands.
- Strong understanding of branding, storytelling, consumer psychology and internet culture.
- Excellent writing and communication skills with the ability to develop a distinctive brand voice.
- Strong creative judgment and exceptional attention to detail.
- The ability to independently take ideas from concept through execution.
- Experience creating short-form content, including scripting, shooting and editing.
- A data-informed mindset with the ability to analyse performance and improve outcomes.
- Curiosity about consumer technology, culture and emerging digital behaviour.
AI & Modern Creative Work
AI is becoming an integral part of modern marketing and creative workflows, and we expect the right candidate to be comfortable using it effectively.
We're looking for someone who knows how to leverage AI across research, benchmarking, audience insights, trend identification, ideation, workflow automation, content development and performance analysis—not as a substitute for creativity, but as a force multiplier.
Strong judgment, original thinking and taste remain the foundation. AI should help you work smarter, move faster and make better creative decisions.
Application Process
Please send the following to hiring@unfollow.world with the subject line:
Founding Brand & Content Lead — [Your Name]
Please include:
- Your resume.
- A portfolio or examples of work you've created or managed.
- Links to brands, campaigns or social accounts you've helped build.
We're looking to hire an exceptional person for this role and are happy to structure the offer thoughtfully for the right candidate. As the company grows, we expect this role to grow with it.
If building a brand from first principles excites you, we'd love to hear from you.
Click on Apply to know more.