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Assistant Manager, Social Media

Min Experience

3 years

Location

Bangalore

JobType

Full-Time

About the job

Info This job is sourced from a job board

About the role

We are seeking a creative, analytical, and detail-oriented Assistant Manager, Social Media to support the execution of our social media strategy for Fossil Brand. This role will assist in managing daily social media activities, content creation, campaign planning, performance tracking, and community engagement to drive brand awareness, engagement, and growth across all platforms. Key Responsibilities: Assist in developing and implementing the social media strategy to align with overall marketing goals Manage daily posting, scheduling, and content planning across all major social media platforms (e.g., Instagram, Facebook, LinkedIn, YouTube) Coordinate with design, content, and marketing teams to create engaging text, image, and video content Monitor social media channels for trends, engagement opportunities, and feedback Supervise the social media agency Respond to comments and messages in a timely and professional manner Analyze performance metrics and generate reports to assess the effectiveness of campaigns and content Support paid social media campaigns, including setup, monitoring, and reporting Assist in influencer collaborations and partnerships Stay updated on the latest social media trends, tools, best practices, and platform updates Liaise with internal departments, external vendors and partners. Should be a team player and excel in building a good rapport within as well as outside the organization. Must be able to deal with regional and global teams as per protocol for various day to day plans & reports

About the company

Fossil Group is a global retailer specializing in the design, innovation and marketing of fashion lifestyle and accessory products. At the heart of Fossil Group's vision is a commitment to fostering creativity and delivering the best in design through its three core businesses: the Fossil brand; the Skagen brand; and a multi-brand watch portfolio business. This portfolio includes Armani Exchange, Diesel, DKNY, Emporio Armani, Kate Spade, Marc by Marc Jacobs, Michael Kors, Michele, Relic, Tory Burch and Zodiac. Fossil Group is constantly developing its businesses through core competencies in innovative branding, world-class design and dynamic global distribution.

Skills

social media
content creation
campaign planning
performance tracking
community engagement
brand awareness
engagement
growth