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Content Specialist

Min Experience

2 years

Location

remote

JobType

full-time

About the job

Info This job is sourced from a job board

About the role

We're looking for an execution-driven Content Specialist to support the delivery of high-quality, performance-led landing page content for our SEM campaigns. Sitting within the Paid Content team, this role is focused on turning briefs into compelling, conversion-oriented pages in close collaboration with the Content Manager, Publishing Manager, and Operations Lead. The Content Specialist will primarily focus on the hands-on execution of content—supporting production, editing, and implementation of SEM content assets with consistency and accuracy. This role is ideal for someone with strong writing and production skills who is looking to grow into a more strategic content role over time. Key Responsibilities Content Execution Write and edit high-quality SEM landing pages, advertorials, and short-form campaign assets in alignment with briefs and brand guidelines. Ensure content is clear, engaging, and structured for performance (e.g., conversion-focused language, CTA placement). Support minor content updates and optimizations as directed by the Content Manager. Content Workflow Support Manage and maintain the SEM content publishing queue, ensuring tickets are tracked, updated, and completed in coordination with the Publishing Manager. Work closely with the Publishing team and Operations Lead to ensure content is implemented correctly and efficiently Support the intake and delivery process for partner briefs and content refreshes. Collaboration & Communication Collaborate with Paid Marketing, Publishing, and Design teams to understand content needs and campaign priorities. Provide input on A/B testing content variations when applicable, working alongside the Operations Lead for setup. Assist in reviewing and maintaining accurate compliance tagging and notes as required. Learning & Development Receive ongoing guidance and mentorship from the Content Manager to develop strategic thinking, campaign planning skills, and content performance insight. Build foundational knowledge in CRO, content frameworks, and SEM best practices.

About the company

At Marketplace, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most. We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Marketplace boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Marketplace's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Skills

content writing
editing
wordpress
seo
crm