Digital Marketing Manager/Paid Ads Specialist

READY TO TURN CLICKS INTO IMPACT?

We're seeking a digital marketing powerhouse who can turn a digital strategy into success—on and off a newsfeed. From creating scroll-stopping social posts to effective digital fundraising campaigns, this role handles full-funnel execution of our clients' campaigns. You won’t just manage paid ads; you will evaluate, optimize, and oversee entire marketing funnels to ensure clients see both a return on investment and impact.  

*Portfolio required for application consideration. Please include examples of paid social campaigns, content creation, and measurable results.*

DETAILS: 

• Part to full-time position
• Hybrid position based in Utica, NY
• Must provide own computer and secure internet
• Occasional local travel required

RESPONSIBILITIES:

• Create and optimize paid campaigns for multiple clients across Meta, LinkedIn, and Google (Ad Grants)
• Create and manage organic social media content calendars
• Develop email marketing campaigns
• Assist with creating content that supports all funnel stages (landing pages, lead nurturing, donor messages, etc.)
• Handle technical implementation of digital campaigns from click to conversion
• Build and maintain client reporting dashboards and reports
• Analyze and monitor social media data to improve performance
• Work directly with clients to understand their business and achieve their goals
• Turn complex strategies into actionable results
• Collaborate with team members to deliver the entire strategy, ensuring projects are completed on time and adhering to scope

QUALIFICATIONS:

• 3-5+ years of proven experience in a similar role as a Social Media Advertiser, Digital Marketing Manager, etc.
• Bachelor’s degree in Marketing, Communications, or a related field (preferred)
• Certification in Google Ads, Analytics, and Facebook Blueprint (a plus)
• Proven success managing multiple client accounts, preferably in an agency setting
• Experience working with nonprofits and purpose-driven brands preferred

TECHNICAL EXPERTISE:

• Meta Business Suite, Business Manager, Ads Manager
• LinkedIn Campaign Manager
• Google Analytics & Ad Grants
• YouTube
• Email marketing platforms (Mailchimp, Constant Contact, Kajabi)
• G-Suite applications (Drive, Docs, Slides, etc.)
• Project management tools (Monday.com preferred)
• Social media analytics and campaign optimization software
• Workflow integrations, such as Zapier 
• Familiarity with various fundraising platforms is a plus

CORE SKILLS:

• Proven campaign management (organic + paid)
• Exceptional writing and content creation
• Strong analytical and data-driven mindset
• Client communication and presentation

OUR IDEAL CANDIDATE IS...

• Proactive, responsible, detail-oriented, and organized
• Creative and solutions-focused
• Confident in client-facing situations
• Passionate about purpose-driven marketing
• Committed to long-term growth
• Experienced in remote work discipline

THE CULTURE:

We are a growing hybrid team of dedicated creatives based in Utica, New York. We specialize in helping clients connect with their online audience by crafting social media strategies that cut through the digital noise. We stay ahead of platform trends and algorithms, embracing out-of-the-box ideas that we rigorously A/B test and analyze for optimal results. We believe social media can make a social impact and value working with mission-driven organizations (and people) looking to make a difference.

ABOUT US:

FMN Creative is a full-service, award-winning, NYS WBE-Certified Social Media Agency that helps purpose-driven organizations and nonprofits amplify their impact through social media. We turn causes into community, clicks into donors, and build effective systems that drive results via Social Media Marketing and Advertising.

READY TO JOIN OUR TEAM? 👋 

Visit www.FMNCreative.com to learn more about us and our work.