FMCG Retail Marketing Manager
Belhem India Pvt Ltd
- Location
- Kochi, Kerala, India
- Job type
- Full-time
Required skills
- campaign performance
- customer engagement
- merchandising
About the role
Belhem India Pvt Ltd
Website:
belhem.com
Job details:
- Drive city/region-level marketing strategy to increase store footfall, customer acquisition, and revenue growth.
- Plan and execute localized campaigns & activations including events, in-store promotions, society/corporate tie-ups, and seasonal initiatives.
- Ensure strong retail branding & visual merchandising alignment across stores, including signage, displays, layouts, and overall store ambiance.
- Collaborate with store operations, category, VM, and central marketing teams to deliver seamless campaign execution and impactful store launches.
- Manage and execute promotional calendars (weekly/monthly), including product launches, festive campaigns, and special promotions.
- Handle vendor and partner management (agencies, printers, event teams, media partners) ensuring cost efficiency, quality, and timely delivery.
- Drive customer engagement & retention initiatives through community marketing, referrals, in-store experiences, and digital/local marketing channels.
- Analyze sales, footfall, and campaign performance data to optimize marketing effectiveness and improve ROI.
Requirements
Prior Experience in Retail Marketing / Grocery or FMCG Marketing / Trade Marketing
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