Product Marketing Specialist

Salary

4LPA - 10LPA

Min Experience

0 years

Location

Pune

JobType

full-time

About the role

Product Marketing 
Location: Pune

As a Product Marketer at FlytBase, you will be a key member of our marketing team responsible for developing and executing product marketing strategies that promote our drone autonomy software platform to our target audience. You will work closely with product management, sales, and other cross-functional teams to create and communicate the value proposition of our product, drive customer adoption, and contribute to revenue growth.

About FlytBase:

FlytBase is a global leader in enterprise drone software automation. FlytBase platform is enabling drone-in-a-box deployments all across the globe and has the largest network of partners in 50+ countries.

The team comprises young engineers and designers from top-tier universities such as IIT-B, IIT-KGP, University of Maryland, Georgia Tech, COEP, SRM, KIIT and with deep expertise in drone technology, computer science, electronics, aerospace, and robotics.

The company is headquartered in Silicon Valley, California, USA, and has R&D offices in Pune, India. Widely recognized as a pioneer in the commercial drone ecosystem, FlytBase won the Global NTT Data Innovation Contest 2019 in Tokyo, Japan. FlytBase graduated from the Cisco LaunchPad Accelerator Program in 2017 and was awarded the TiE50 Top Startup award by TiE Silicon Valley.

Role and Responsibilities:

  • Product Positioning: Develop clear and compelling product positioning and messaging that resonates with our target audience, highlighting the unique value of our drone autonomy software platform.
  • Go-to-Market Strategy: Create and execute go-to-market plans for new product releases, including product launches, and sales enablement materials.
  • Market Research: Conduct market research to identify customer needs, market trends, and competitive intelligence to inform product development and marketing strategies.
  • Content: Produce high-quality marketing content, including product collateral, sales presentations, case studies, and blog posts, to educate and engage target customers.
  • Sales Enablement: Collaborate with the sales team to provide them with the necessary tools, training, and resources to effectively communicate the value of our product to customers.
  • Customer Advocacy: Develop and maintain relationships with satisfied customers, turning them into advocates who can provide testimonials and participate in case studies.
  • Analytics and Reporting: Monitor and measure the effectiveness of product marketing initiatives and adjust strategies based on data and insights.
  • Competitor Analysis: Stay informed about competitors' offerings, pricing, and positioning to identify opportunities for differentiation.
  • Collaboration: Work closely with product management, engineering, sales, and marketing teams to ensure alignment and successful execution of product marketing initiatives.

Best suited for candidates who: (Skills/Experience)

  • Proven experience in product marketing for B2B software or technology products.
  • Strong understanding of marketing principles, including product positioning, messaging, and go-to-market strategies.
  • Excellent written and verbal communication skills.
  • Ability to translate technical features into customer benefits.
  • Data-driven mindset with the ability to analyze market and product data to make informed decisions.
  • Creative thinker with a knack for storytelling.
  • Self-motivated and able to work independently as well as part of a team.
  • Knowledge of the drone industry or related technologies is a plus.
  • Ability to adapt to a fast-paced startup environment.

Compensation:

This role comes with an annual CTC that is market competitive and depends on the quality of your work experience, degree of professionalism, culture fit and alignment with FlytBase’s long-term business strategy.

Perks:

  • Fast-paced startup culture
  • Hacker mode environment
  • Enthusiastic and approachable team
  • Professional autonomy
  • Company-wide sense of purpose
  • Flexible work hours
  • Informal dress code

Skills

B2B Marketing
GTM
Search Engine Optimization - SEO
Content Marketing
Marketing Campaigns
Product Branding