Senior Partner Marketing Manager

Fluent Commerce

Experience: 5+ yrs
Location: New York, New York, United States
Job type: Full-time

Required skills

Salesforce
Canva

About the role

The Senior Partner Marketing Manager will lead and scale partner marketing across NA and APAC, driving pipeline growth and ecosystem expansion through strategic joint marketing initiatives with System Integrators (SIs) and Independent Software Vendors (ISVs). This is a hands-on, high-impact individual contributor role partnering closely with Channel, Sales, Alliances, Product Marketing, and Digital Marketing.

Key Responsibilities:

Develop and execute annual and quarterly joint marketing plans with strategic SI and ISV partners.
Drive partner-sourced and partner-influenced pipeline through co-marketing campaigns and events.
Manage Market Development Funds (MDF) and co-marketing budgets, ensuring measurable ROI.
Plan and execute joint events with partners. This may include end-to-end event management including: securing venues, contract negotiation and review, managing registration, etc.
Lead partner webinars, sponsored content, case studies, and thought leadership initiatives.
Serve as the primary marketing contact for priority partners across NA and APAC.
Support joint PR announcements, award submissions, and media opportunities.
Track performance metrics and report on pipeline contribution and program effectiveness.

Skills, Knowledge & Expertise:

5+ years of B2B partner, channel, or ecosystem marketing experience in enterprise SaaS or commerce technology.
Proven ability to build joint marketing plans that translate into pipeline growth.
Experience working with System Integrators and enterprise ISV partners.
Strong event marketing execution experience.
Experience managing MDF budgets and measuring marketing ROI.
Ability to collaborate effectively across NA and Australian, Singapore time zones.
Strong communication skills and executive presence.
Data-driven mindset with a bias toward action.
Experience with Salesforce and Canva.
Ability to travel to Australia 1-2 times per year.

Job Benefits:

Flexibility:
- Work on your terms, when and where it suits you, while embodying our company culture.
Flexible and supportive leave policies:
- Including generous paid parental leave and paid leave for your birthday so you can celebrate you.
Culture is key:
- We have a great team and enjoy regular social events to foster a collaborative, supportive and fun work environment.
Advance your career:
- We invest in your future by providing an allowance to help accelerate your learning and professional development.
Bring your whole self to work:
- At Fluent, we strive to create and nurture a culture where every employee can bring their whole self to work, feel inspired, and empowered to do your life’s work (or be your best self).

About Fluent Commerce

Provides distributed order management software for retailers and brands.

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