Senior Manager - Digital Marketing (Shopsy)

We are looking for a highly skilled and motivated Install (New User Acquisition) & Digital Branding Specialist to join our dynamic marketing team. The ideal candidate will be responsible for driving new user acquisition through performance marketing campaigns on various digital platforms like Google, Facebook, Instagram, TikTok, YouTube, etc. The candidate will also be responsible for creating and executing digital branding campaigns to strengthen the Shopsy brand and enhance its visibility across these platforms. Responsibilities: - Drive new user acquisition through performance marketing campaigns on digital platforms like Google, Facebook, Instagram, TikTok, YouTube, etc. - Create and execute digital branding campaigns to strengthen the Shopsy brand and enhance its visibility across various digital platforms - Analyze campaign performance data and optimize campaigns to improve ROI - Collaborate with cross-functional teams to ensure seamless campaign execution - Stay updated with the latest digital marketing trends and technologies Requirements: - 5-8 years of experience in digital marketing, with a strong focus on performance marketing and digital branding - Expertise in managing campaigns across various digital platforms like Google, Facebook, Instagram, TikTok, YouTube, etc. - Strong analytical and problem-solving skills to optimize campaign performance - Excellent communication and presentation skills - Bachelor's degree in Marketing, Advertising, or a related field