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Five Ways to Improve Your Website Performance Through Efforts Other Than SEO
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Hello, and good day. Welcome to LawBARDs latest 5 Things video.
Today we are talking about ways you can improve your website performance, besides Search Engine Optimization or SEO and Search Engine Marketing or SEM.
A strong, well-performing website is a crucial component of most law firms successful marketing and demand-generation strategies; however, many law firms focus primarily on SEO and SEM, often to the detriment of all other website improvements.
Beyond SEO and SEM, several key elements are pivotal in creating a high-performing website that attracts and engages visitors, converts prospects into clients, and enhances your firm’s reputation.
Here are six ways to improve your site’s performance:
- Regularly scheduled site refreshes
- Make sure to optimize website load times
- Ensure that there is a clear and effective Call to Action
- Ensure your site has Prominent Contact Us Forms
- Add more Video,
- And lastly, Ensure your site is A.D.A compliant
Schedule Site Refreshes
First off, regularly scheduled site refreshes Websites quickly become outdated, cluttered, and dull, diminishing their effectiveness in capturing the attention of both visitors and search engines. According to some estimates, your firm site can become obsolete within three years. A refresh or redesign every two to three years ensures your website stays modern and relevant. A refresh allows you the opportunity to leverage new technology, provide a fresh look to your content, and enhance overall performance. Whether it is a subtle update like refreshing colors, adding graphics, or typography, or more extensive redesigns to adopt responsive design, change branding or content, regular refresh efforts keep your website at the forefront of user experience.
Optimize Load Times
Secondly, make sure to optimize website load times Speed Matters! We can’t stress this enough. Efficient website load times are crucial to retain visitors and prevent them from seeking faster alternatives. Slow-loading pages risk losing 40% of users to your competitors and adversely affects search engine performance and rankings. Invest time in, or hire someone to review your website performance data. You may need to revisit your hosting solution, compress images, and video files on your site, manage 3rd party plugins, reduce redirects, and cache web pages. Prioritizing load time optimization ensures a seamless user experience and fosters higher user engagement.
Clear Call to Action
Third, Converting website visitors into clients demands a clear and effective call to action or CTA. What is the value to the website visitors in contacting you? Why should they contact you over all the other competitors? Is it because you will call them immediately? Because you demonstrate that you are an expert (specialized) in that specific type of law or maybe you have a history of large verdicts. A well-performing website should demonstrate why a potential client or referrer should choose you over the competition.
Prominent Contact Us Forms
Fourth, ensure your site has several Prominent Contact Us Forms – If you want to convert a website visitor to a client, you must make it easy for that visitor to contact you. Your phone number should be prominently displayed at the top and in the footer of every webpage, complemented by a visible, action-oriented “contact” button that leads to a concise contact form. Additionally, you should send an automated message to inform the visitor of next steps (i.e. what to do, what to expect, and how you will contact), which enhances the conversion process.
Incorporate Video
Fifth, add Video If you want to keep users engaged with your content and branding, add videos into your website. The demand for video content is growing with mobile users as the driving force in video consumption. Videos enrich your website experience, boost brand recall, and elevate client conversions. Moreover, videos contribute to your Search Engine Optimization efforts by increasing organic search traffic, social sharing and generating inbound links.
Bonus
According to the American Bar Association, the number of accessibility-related lawsuits filed against websites has increased dramatically in recent years.
Protect your site! Get accessiBe today. The Americans with Disabilities Act (ADA) requires ADA Title one or ADA Title III businesses to make accommodations for people with disabilities. Your web content should be reasonably accessible to blind users, deaf users and those who must navigate by voice, screen readers or other assistive technologies. Ensuring ADA compliance safeguards your law firm from potential legal consequences, financial liabilities, and damage to your brand reputation.
Beyond SEO, these critical efforts are key to elevating your website’s impact and driving success for your law firm. Regular refreshes keep your website modern, optimized load times enhance user experience, clear CTAs empower visitor conversion, and video integration captivates audiences. Complementing these efforts with ADA compliance reinforces your firm’s commitment to inclusivity.
Thank you and see you next time on this or another LawBARD 5 Things video.
- Tags: ADA Compliance, CTA, SEO, Video, Website, website optimization, website performance
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