Website:
cravana.in
Job details:
Company Description Cravana is a modern snacking brand built on the idea that snacks can be both indulgent and guilt-free. The company’s flagship product, Makhana (fox nuts), is a superfood snack that is light, crunchy, and rich in plant-based protein and antioxidants, roasted in olive oil and seasoned with bold global flavors. With a strong focus on clean-label ingredients, mindful indulgence, and ethical sourcing, Cravana is designed for consumers who value taste, wellness, and authenticity. Headquartered in India with global ambitions, Cravana is cultivating a community of “Cravengers” who seek better snacking choices that fit their lifestyle. The brand aims to redefine everyday snacking by offering products that are clean, confident, and a little extra.
Role Description The Field Sales Executive GT – Western Line, Mumbai is a full-time, on-site role based in the Mumbai Metropolitan Region. This position focuses on driving general trade (GT) sales across the Western Line by identifying new outlets, expanding distribution, and ensuring strong in-store visibility for Cravana products. Day-to-day responsibilities include visiting retail shops and distributors, pitching products, negotiating placements, executing promotions, and tracking sales performance. The role also involves building and maintaining relationships with retail partners, monitoring stock levels, collecting market feedback, and coordinating with internal teams on merchandising and local marketing initiatives. The Field Sales Executive is expected to meet sales targets, provide regular reporting, and represent Cravana’s brand values in the marketplace.
Qualifications
- Proven experience in field sales or general trade sales, preferably in FMCG or snacks/beverages.
- Strong skills in prospecting, outlet mapping, and territory management within the Mumbai Western Line.
- Ability to build and sustain relationships with retailers, distributors, and channel partners.
- Competence in negotiation, influencing purchasing decisions, and closing sales.
- Comfort with basic sales reporting, tracking targets, and using mobile or digital tools for data entry.
- Good communication and interpersonal skills, with the ability to present products clearly and confidently.
- Self-motivated, disciplined, and able to work independently in the field while aligning with team goals.
- Understanding of modern consumer brands, GT trade dynamics, and local market nuances in the Mumbai Metropolitan Region.
- Willingness to travel extensively along the Western Line and work flexible hours as required.
- Minimum educational qualification of a high school diploma; a bachelor’s degree in business, marketing, or a related field is an advantage.
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