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About the Role
Acsquare is looking for a Field Sales Executive to build and manage a strong network of painters in the assigned territory and drive direct sales of paint products.
The primary responsibility of this role is simple: meet painters regularly, educate them about our products, get them to try our products, and convert them into regular buyers.
Key Responsibilities
- Identify and onboard painters across the assigned territory.
- Build strong personal relationships with painters and understand their regular product requirements.
- Visit assigned painters regularly and maintain a structured visit schedule.
- Conduct one-to-one meetings and painter meetings every two weeks.
- Explain Acsquare's paint products, applications, benefits, coverage, quality, pricing, and product differences.
- Conduct product demonstrations and encourage painters to use Acsquare products in their projects.
- Generate product trials and convert trial users into regular customers.
- Take orders directly from painters and ensure timely fulfilment.
- Follow up with painters after product usage to collect feedback and encourage repeat purchases.
- Maintain regular contact with active painters and identify their upcoming projects.
- Introduce new products, offers, schemes, and promotions.
- Track each painter's purchase history, product preferences, project pipeline, and potential sales through the CRM.
- Identify inactive painters and actively work to bring them back.
- Continuously expand the painter network by acquiring new painters.
- Monitor competitor paint brands being used by painters and understand why painters prefer them.
- Report customer feedback, competitor activity, pricing, and market trends to the Sales Manager.
- Achieve monthly sales, new painter acquisition, active painter, and repeat-purchase targets.
Performance Metrics
The employee will be measured primarily on:
- Monthly paint sales
- Number of painters acquired
- Number of active purchasing painters
- Number of new product trials
- First-to-repeat purchase conversion
- Repeat purchase frequency
- Average purchase value per painter
- Painter retention
- Number of painter meetings conducted
- Territory coverage
- CRM activity and follow-up discipline
Ideal Candidate
- 1–3 years of field sales experience preferred.
- Experience in paints, construction materials, hardware, or related industries is an advantage.
- Strong relationship-building and communication skills.
- Comfortable speaking with painters and working extensively in the field.
- Persuasive and confident in explaining products.
- Strong follow-up discipline.
- Target-oriented and comfortable working independently.
- Knowledge of the local painter community is highly preferred.
- Must be willing to travel throughout the assigned territory.
This Role Is Not
This is not a retail counter-sales role.
The executive will primarily work in the field with painters, build relationships with them, educate them about products, generate product usage, and convert those relationships into recurring paint sales.
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