veshbhoshaa
Website:
veshbhoshaa.com
Job details:
Company Description veshbhoshaa is an Indian fashion brand focused on delivering high-quality, trend-led Indian wear for people across the country. Through veshbhoshaa.com, the company offers a range of apparel, including formal shirts for professional wear, casual printed and checked styles, and formal trousers for all genders. The brand places particular emphasis on traditional Indian wear, especially kurta pyjama sets suitable for festivals, weddings, and daily wear. With versatile colors and contemporary designs, veshbhoshaa aims to make modern and traditional Indian fashion accessible and appealing to a wide audience.
Role Description The Field Marketing Manager is a full-time, on-site role based in Delhi, India. This role is responsible for planning and travelling to local markets to showcase our products and getting orders. The Field Marketing Manager will coordinate with sales teams, store managers, and external vendors to ensure consistent brand representation across all touchpoints. Day-to-day activities include market research, competitor analysis, tracking campaign performance, managing budgets, and reporting on field marketing outcomes. The role also involves engaging with customers directly, collecting feedback, and identifying opportunities to strengthen veshbhoshaa’s presence in key local markets.
Qualifications
- Strong field marketing and brand activation skills, including experience with local campaigns, events, and promotions.
- Solid understanding of retail and fashion marketing, preferably within apparel or lifestyle brands.
- Experience in market research, competitor analysis, and interpreting customer insights to inform marketing strategies.
- Proficiency in basic digital tools (e.g., CRM, marketing dashboards, spreadsheets) to track and report campaign performance.
- Excellent communication, negotiation, and relationship-building skills for working with internal teams and external partners.
- Proven ability to manage multiple projects, prioritize tasks, and work effectively in a fast-paced, on-site retail environment.
- Bachelor’s degree in Marketing, Business, Fashion Management, or a related field, or equivalent practical experience.
- Prior experience in field marketing or retail marketing in India; familiarity with Delhi NCR markets is an advantage.
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