Marketing Cloud Consultant

Role: Salesforce Marketing Cloud Consultant Experience: 2+ Years Job Location: Remote/Jaipur/Gurugram/Ahmedabad/Pune/Hyderabad/Banglore/Chennai About us- FEXLE- A Xoriant Company is a rapidly growing Salesforce consulting and development company with a strong track record of helping its clients achieve their business goals through Salesforce. FEXLE is known for its commitment to quality and customer satisfaction and its team of experienced and certified Salesforce professionals. It is a great place to work for professionals, looking for a challenging and rewarding opportunity. Responsibilities- Lead the design, configuration, and implementation of Salesforce Marketing Cloud solutions tailored to business needs, driving marketing automation and customer engagement across channels (email, SMS, social, web, etc.). Design and implement customer journeys using Journey Builder, develop email marketing automation, mobile messaging, and personalized content for clients. Collaborate with business stakeholders to gather requirements and design marketing automation strategies that align with business goals and KPIs. Ensure marketing solutions are scalable, efficient, and aligned with industry best practices. Use Automation Studio, Email Studio, Journey Builder, Personalisation Studio and Ad Studio to build and execute automated campaigns that increase customer engagement, retention, and conversion. Configure data extensions, manage data integrations, and automate data flows to ensure accurate segmentation and targeting. Lead efforts to continually optimize campaign performance through A/B testing, personalization, and advanced segmentation. Integrate Salesforce Marketing Cloud with other Salesforce clouds, including Sales Cloud, Service Cloud, and Commerce Cloud, ensuring a unified marketing and customer service experience. Leverage APIs and integration tools (e.g., MuleSoft) to connect Marketing Cloud with CRM, ERP, and other third-party systems. Ensure seamless data synchronization and sharing between systems for a cohesive view of the customer journey. Act as the lead consultant for clients, understanding their unique business needs and delivering tailored Marketing Cloud solutions that meet their objectives. Provide strategic guidance to clients on best practices for email marketing, customer journeys, and campaign management. Manage and nurture client relationships, ensuring a high level of customer satisfaction and successful outcomes. Lead end-to-end project delivery, managing timelines, resources, and client expectations to ensure successful solution implementation. Take ownership of project deliverables and ensure that solutions meet quality standards and deadlines. Lead the creation and analysis of campaign performance reports, leveraging Marketing Cloud Analytics Builder and other tools to measure KPIs and ROI. Provide actionable insights and recommendations to clients based on campaign data, optimizing future strategies for better results. Troubleshoot and resolve issues related to campaign execution, email deliverability, and other technical aspects of marketing automation.

FEXLE- A Xoriant Company is a rapidly growing Salesforce consulting and development company with a strong track record of helping its clients achieve their business goals through Salesforce. FEXLE is known for its commitment to quality and customer satisfaction and its team of experienced and certified Salesforce professionals. It is a great place to work for professionals, looking for a challenging and rewarding opportunity.