Website:
beyoung.in
Job details:
Position: Fashion Marketing Strategist
Location: Onsite - Udaipur (Raj.)
Job Type: Full time/ Permanent
Company: Beyoung Folks Private limited
About Beyoung:
Founded in 2018 from a Tier III City Udaipur, located in Rajasthan, Beyoung is a pioneering force in the fashion industry. Addressing a market void, especially in tier II, III & IV cities, where trendy clothing was limited by high costs, Beyoung focuses on revolutionizing fashion for the real Bharat. With a commitment to providing aspirational, convenient, and affordable fashion, Beyoung has grown from a four young minded venture to a team of over 200, delighting 30 lakh + satisfied customers nationwide with an annual run rate of Rs. 150 CR in the current financial year. As a homegrown fashion brand, Beyoung not only delivers fashion but also invites the Indian youth to explore the Real Bharat through the latest trends. Evolving into a people-centric brand, Beyoung offers products tailored to dynamic tastes for all.
We believe in empowering people to look and feel confident every day, and we take pride in the high quality of our apparel. Our team is always available to answer any questions, and we offer online support without ever asking for sensitive information.
Job Summary:
We are seeking a versatile and innovative Fashion Marketing Strategist with a strong background in shoot planning and styling to join our team. In this role, you will be responsible for developing and executing comprehensive marketing strategies to promote our fashion products, while also overseeing the planning and execution of photo shoots to ensure they align with our brand vision and marketing objectives.
Key Responsibilities:
- Develop and implement innovative marketing strategies to promote our fashion products and increase brand visibility and sales.
- Conduct market research and analysis to identify consumer trends, preferences, and competitive insights.
- Collaborate with cross-functional teams, including fashion design, production, branding,visual communication and sales, to align marketing efforts with business objectives.
- Understand products, fabrics and collections then conceptualise and plan photo shoots for fashion campaigns, lookbooks, editorials, and other promotional materials.
- Develop styling concepts and select clothing, accessories, and props to create cohesive and visually appealing looks for photoshoots.
- Provide direction and guidance to the styling team to ensure that each look aligns with the brand's aesthetic and messaging.
- Collaborate with photographers, models, hair and makeup artists, and set designers to bring shoot concepts to life.
- Oversee all aspects of the shoot, including location scouting, wardrobe selection, set design, lighting, and post-production editing.
- Ensure that shoots are executed within budget and timeline constraints, while maintaining the highest standards of quality and creativity.
- Monitor and analyse campaign performance metrics, including ROI, conversion rates, and customer engagement, and make data-driven recommendations for optimization.
- Build and maintain relationships with media outlets, influencers, and industry stakeholders to amplify brand messaging and increase brand visibility.
- Provide mentorship and guidance to junior members of the marketing and styling teams, fostering their growth and development.
Qualifications and Requirements:
- Bachelor's degree in Marketing, Fashion Marketing, Fashion Design, Photography, Visual Arts, or a related field. Master's degree is a plus.
- Proven experience in fashion marketing strategy development, with a minimum of 2 years of experience in a similar role.
- Strong creative vision and conceptualization skills, with the ability to translate ideas into compelling visual narratives.
- Extensive knowledge of fashion trends, designers, brands, and industry influencers.
- Proficiency in photography equipment, lighting techniques, and post-production editing software.
- Knowledge of Adobe softwares and branding marketing tools.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
- Strong organisational skills and attention to detail, with the ability to manage multiple projects and deadlines simultaneously.
- Passion for fashion and a keen eye for aesthetics and design.
- Ability to thrive in a fast-paced and dynamic environment, while maintaining a positive attitude and fostering a collaborative team culture.
Must Have- Good knowledge of fashion products, Photoshoots and Market Trends.
If you are a dynamic and creative fashion marketing strategist with a strong background in shoot planning and styling, and a passion for visual storytelling and brand promotion, we would love to hear from you. Please submit your resume and portfolio for consideration.
Beyoung Perks & Benefits:
- Extra 3rd Saturday off.
- Monthly Town Hall Meetings, rewards & appreciation programme.
- Canteen Facility
- Growing and friendly Culture
Be the part of Beyoung family & apply at yashvi.m@beyoung.in
Click on Apply to know more.