Website:
houseofayra.com
Job details:
Company Description House of AYRA is a luxury bridal fashion brand dedicated to redefining elegance through exceptional craftsmanship, distinctive design, and personalized bridal experiences. The brand creates timeless couture that blends heritage artistry with contemporary sophistication, offering brides a unique way to express their individuality with confidence. Each piece is designed with a focus on exquisite detail, uncompromising quality, and meaningful craftsmanship. House of AYRA aims to transform bridal wear into a lasting expression of identity, beauty, and celebration, making every client’s journey memorable and special.
Role Description This is a full-time, on-site Fashion Marketing role based in Mumbai. The role involves developing and executing marketing strategies that strengthen the brand’s presence in the luxury bridal segment, including planning campaigns for digital and in-store channels. Day-to-day responsibilities include conducting market research, analyzing trends, supporting sales initiatives, and collaborating with design and retail teams to align marketing activities with collection launches and client experiences. The Fashion Marketing professional will manage brand communications, coordinate events and trunk shows, and ensure consistent messaging across social media, PR, and customer touchpoints. The role also includes engaging directly with clients and partners to enhance customer service, build brand loyalty, and drive growth.
Qualifications
- experience in fashion marketing is a must
- Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to present ideas effectively.
- Candidates should possess Market Research and Marketing Strategy skills to analyze consumer behavior, identify opportunities, and design targeted campaigns.
- Candidates should possess Sales and Customer Service skills to support client interactions, build relationships, and contribute to revenue growth.
- Candidates should possess a solid understanding of fashion or luxury branding, with proficiency in social media, basic digital marketing tools, and content coordination.
- Relevant qualifications such as a degree or certification in Marketing, Fashion Management, Business, or a related field are preferred.
- Prior experience in fashion, luxury retail, or bridal wear marketing is an advantage, along with strong organizational skills and attention to detail.
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