Isharya
Website:
isharya.com
Job details:
Job Description – Fashion Copywriter
Experience: 2–4 Years
Location: Mumbai
About the Role
We are looking for a creative and detail-oriented Fashion Copywriter to craft compelling brand stories for Isharya and Indinoor. The ideal candidate understands fashion, luxury, and consumer behaviour, and can translate brand aesthetics into engaging copy across digital and offline platforms.
Key Responsibilities
- Write engaging product descriptions, website copy, campaign messaging, and collection narratives.
- Develop copy for social media, email marketing, digital campaigns, and advertisements.
- Create editorial content, blogs, and brand storytelling pieces.
- Collaborate with marketing, design, and merchandising teams during campaign development.
- Maintain a consistent luxury brand voice across all communication.
- Research fashion trends, customer insights, and competitor communication.
- Proofread and edit content to ensure accuracy and consistency.
- Contribute creative ideas during campaign brainstorming sessions.
Desired Profile
- 2–4 years of copywriting experience within fashion, jewelry, luxury, beauty, or lifestyle brands.
- Fashion background is mandatory.
- Exceptional written English with strong storytelling skills.
- Understanding of luxury branding and fashion communication.
- Ability to adapt tone across different platforms.
- Strong attention to detail and creative thinking.
- Experience working with digital-first brands is an advantage.
How to Apply
Interested candidates can share their updated CV along with their portfolio (where applicable) to pranali@isharya.com. Please mention the position you're applying for in the subject line.
Click on Apply to know more.