ALOGIC
Website:
alogic.co
Job details:
Role Description The Facebook Ads Specialist is a full-time, on-site role based in Mumbai. This role is responsible for planning, creating, and managing Facebook advertising campaigns to drive brand awareness, traffic, and conversions for ALOGIC’s product range. Daily tasks include audience and keyword research, campaign setup, ad creative collaboration, monitoring performance metrics, and optimizing campaigns for return on ad spend. The specialist will work closely with the marketing team to align campaigns with product launches, promotions, and broader digital strategies, while preparing regular performance reports and actionable insights. The role also involves staying current with Facebook Ads policies, platform updates, and best practices to continuously improve campaign effectiveness.
Qualifications
- Proficiency in Facebook Ads Manager, including campaign setup, targeting, budgeting, and performance tracking.
- Strong skills in audience research, A/B testing, and data-driven optimization of ad creatives and landing pages.
- Experience with digital marketing fundamentals such as paid social, conversion tracking, funnels, and remarketing.
- Ability to collaborate with content, design, and product teams to develop compelling ad copy and visuals.
- Solid analytical skills with the ability to interpret campaign data, generate reports, and recommend improvements.
- Familiarity with e-commerce or consumer electronics marketing is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Strong written and verbal communication skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
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