ProMax Events
Website:
promaxhdevents.com
Job details:
Design Is Not Only About Making Something Beautiful
Graphic designers come in many forms. Some express imagination through art. Others create beautiful visual compositions. In the events and business environment, we need designers who also solve practical communication problems—without losing creativity.
Consider a graphic installed on a large event structure. It may need to be seen from 100 feet away and understood in seconds. The typeface must be readable, contrast strong, and key information immediately visible.
But the designer must also understand the frame, printable area, materials, production limitations, transportation, installation, dismantling, storage, reuse, timelines, and cost.
A successful event design should answer:
• Can it be seen and understood from the required distance?
• Does it communicate the most important message first?
• Will it work at actual size and in its real environment?
• Can it be produced reliably with available materials and technology?
• Is it practical to transport, install, dismantle, store, and reuse?
• Does it achieve its purpose within budget while reducing waste, labour, and production time?
Event design is not simply decoration—it is the engineering of information for a physical environment.
Beauty matters, but it must serve a purpose. The best event designers understand that constraints do not reduce creativity; they give it direction.
Good event design sits at the intersection of:
Creativity: Attractive, distinctive, and appropriate for the brand.
Communication: Clear, quick, and easy to understand.
Functionality: Practical in the real environment and during production.
Economics: Maximum impact with responsible use of money, materials, labour, and time.
We are therefore looking for more than a graphic artist. We need a creative problem-solver who understands that design must look good, communicate clearly, work practically, and make commercial sense.
Job Description
Role Purpose
We are looking for an Experiential Graphic and Event Production Designer who can transform business messages into visually engaging, functional, and production-ready event experiences.
The ideal candidate combines creative thinking with practical knowledge of printing, fabrication, materials, event structures, installation, logistics, timelines, and budgets. This role requires thinking beyond how artwork looks on screen to how it will actually be produced, transported, installed, viewed, dismantled, stored, and potentially reused.
Key Responsibilities
Creative & Communication Design
• Convert client objectives, brand guidelines, and event requirements into clear visual concepts.
• Design stage backdrops, exhibition stalls, signage, information panels, branding structures, photo opportunities, retail displays, and other large-format applications.
• Build strong visual hierarchy so essential information can be understood within seconds.
• Select typography, colour, imagery, scale, and contrast according to viewing distance and environmental conditions.
• Maintain brand consistency across physical and digital event touchpoints.
• Present concepts clearly and explain the practical reasoning behind design decisions.
Design for Real Environments
• Design according to actual dimensions—not only how artwork appears on screen.
• Account for sightlines, audience movement, lighting, viewing distance, obstructions, camera angles, and venue conditions.
• Understand how graphics interact with frames, counters, walls, stages, trusses, panels, screens, and other structures.
• Ensure important text, logos, and imagery remain visible after fabrication and installation.
• Anticipate seams, folds, joints, bleed, safe zones, cut lines, finishing, and mounting requirements.
Production & Technical Coordination
• Prepare accurate production-ready artwork for large-format printing, cutting, fabrication, and digital display.
• Understand resolution, colour modes, scale, file formats, substrates, finishing methods, and output limitations.
• Coordinate with printers, fabricators, carpenters, installers, vendors, and project managers.
• Review proofs, samples, materials, and production drawings before final approval.
• Identify production issues early and revise designs before they create delays or additional costs.
• Maintain clear file naming, version control, measurements, and artwork specifications.
Functionality & Logistics
• Design systems that are practical to pack, transport, assemble, install, dismantle, store, and reuse.
• Consider panel sizes, vehicle capacity, packaging, weight, manpower, venue access, installation time, and storage.
• Develop modular solutions that can adapt to different spaces or future events.
• Reduce unnecessary complexity, labour, installation risk, and production time.
• Work closely with site and production teams to ensure final installations match the approved design.
Cost & Resources Awareness
• Design within approved budgets without unnecessarily compromising quality or impact.
• Compare materials and production methods based on appearance, durability, cost, availability, transportation, and installation.
• Reduce waste through intelligent sizing, modular construction, and reusable components.
• Understand how design choices affect production costs.
• Recommend economical alternatives where they achieve the same communication objective.
• Balance creative ambition with business value and return on investment.
Project Execution
• Manage multiple projects in a fast-moving, deadline-driven environment.
• Respond calmly and accurately to last-minute changes.
• Coordinate designs with project schedules and production deadlines.
• Attend site visits when required to verify measurements and venue conditions.
• Support installation teams with clear references and quick design decisions.
• Review completed work and apply learnings to future projects.
Required Mindset
We are looking for someone who:
• Thinks beyond the computer screen.
• Designs for the audience, production team, venue, and business—not only personal taste.
• Believes clarity is as important as beauty.
• Treats constraints as part of the creative challenge.
• Identifies practical problems before production begins.
• Respects measurements, deadlines, materials, and budgets.
• Collaborates well and is not overly attached to one idea.
• Takes ownership from concept through installation.
• Is curious about how things are printed, fabricated, transported, assembled, and reused.
Skills & Experience
• Professional experience in graphic design, experiential design, exhibitions, events, retail environments, signage, visual merchandising, or related fields.
• Strong understanding of typography, layout, composition, colour, scale, and information hierarchy.
• Experience designing large-format graphics and physical branded environments.
• Knowledge of print production, substrates, finishing, fabrication, and installation.
• Ability to create technically correct production files.
• Proficiency in Adobe Illustrator, Photoshop, and InDesign.
• Experience with 3D visualisation or spatial design software is an advantage.
• Strong measurement, coordination, communication, and problem-solving skills.
• Ability to work quickly and accurately under event-industry deadlines.
• Portfolio demonstrating both creative quality and practical execution.
What the Portfolio Should Demonstrate
Candidates should show more than polished mock-ups. Ideally, the portfolio should include:
• Initial brief or communication objective
• Design concept and reasoning
• Viewing-distance and readability considerations
• Final dimensions and production specifications
• Material and fabrication choices
• Photographs of completed installations
• Coordination with physical structures
• Solutions for budget, logistics, or installation constraints
• Modular or reusable designs
• Comparison between approved visuals and final on-site execution
Success in This Role Will Be Measured By
• Clarity and visual impact of completed designs
• Accuracy of production files
• Reduction in artwork and production errors
• Adherence to timelines and budgets
• Ease and speed of installation and dismantling
• Efficient use of materials and transportation
• Ability to reuse or adapt design components
• Satisfaction of clients, audiences, production teams, and project managers
• Consistency between approved concepts and final physical execution
A Simple Principle for the Role
Design must be beautiful enough to attract attention, clear enough to communicate, practical enough to produce, and economical enough to make business sense.
Click on Apply to know more.