Whiteboard Consultants
Website:
whiteboardconsultant.com
Job details:
About Us:
Whiteboard Consultants is a Kolkata-based education and career advisory firm powered by over 45 years of cumulative experience of the founding team. The organization offers expert support for study abroad and overseas education, domestic admissions, test preparation, internships, and end-to-end admissions guidance for students and professionals, including education loans, accommodation, and remittance requirements. Whiteboard focuses on high-demand fields such as AI, Machine Learning, Data Science, Cyber Security, Cloud Computing, Business Management, and Fintech, and delivers corporate training, executive education, and online learning programs that enable skill development, career advancement, and institutional growth.
Role Description: Whiteboard Consultants is hiring a performance-driven Digital Marketing Executive / Sr. Executive to drive lead generation for our study abroad consulting, training programs, and corporate services. The role is ideal for someone who can plan, execute, and optimize digital campaigns across social media, search, email, and content channels to generate qualified student and corporate leads.
Key Responsibility Areas:
- Plan and execute digital marketing campaigns with a strong focus on quality lead generation for Study Abroad and Domestic Admissions, Executive education and online training programs, and Corporate services verticals.
- Generate and nurture leads through social media, SEO, SEM, email marketing, landing pages, and blog content.
- Manage and grow social media presence using a structured content calendar while maintaining consistent brand voice and communication.
- Create and coordinate content (posts, creatives, landing pages, basic visuals) that supports inquiries, engagement, and conversions.
- Run and monitor paid campaigns (e.g., Google Ads, Meta) to improve lead volume, lead quality, and cost per lead.
- Track campaign performance, user behavior, and funnel metrics to support data-driven decision-making.
- Collaborate with counseling, sales, and internal teams to ensure timely follow-up and effective management of leads generated from campaigns with a keen eye on lead quality.
- Prepare regular performance reports and share insights to continuously improve lead generation outcomes.
Recommended Technical Skills:
- Social Media Management & Scheduling: Proficiency with tools such as Meta Business Suite, Canva (for basic graphic design), to maintain a consistent content calendar.
- Search Engine Optimization (SEO) & Marketing (SEM): Practical experience with Google Search Console, Google Keyword Planner, and Google Ads to manage lead generation campaigns.
- Web Analytics & Data Reporting: Ability to track and interpret user behavior using Google Analytics (GA4) and Google Looker Studio for automated reporting.
- Content Management Systems (CMS): Experience working with WordPress or similar platforms to update website content, landing pages, and blog posts.
- Email Marketing & Automation: Hands-on experience with tools like HubSpot, or Brevo for designing newsletters, managing subscriber lists, and automating lead nurturing workflows.
- CRM Integration: Basic familiarity with CRM software (e.g., Zoho CRM or HubSpot) to ensure that leads generated from digital campaigns are tracked and managed effectively by the sales team.
Preferred Candidate Profile:
- 1–3 years of hands-on experience in digital marketing, preferably in the education, training, or consulting space.
- Strong copywriting and communication skills tailored to student and corporate audiences.
- Comfortable working in a fast-paced, target-driven environment with clear lead generation goals.
- Detail-oriented, proactive, and able to work independently while coordinating with multiple stakeholders.
- Bachelor’s/ Masters degree in Marketing, Communications, Business, or a related field is preferred (or equivalent practical experience).
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