Hyve
Website:
hyvesports.com
Job details:
We are looking for a creative, proactive, and results-driven Executive – Social Media & Influencer Activation with 1+ years of experience in social media management and influencer marketing. The ideal candidate is passionate about digital storytelling, understands evolving social media trends, and has hands-on experience executing campaigns that enhance brand visibility and engagement.
Key Responsibilities
Plan, create, schedule, and publish engaging content across social media platforms including Instagram, Facebook, YouTube, LinkedIn, and emerging channels.
Manage the content calendar to ensure timely and consistent communication aligned with marketing objectives.
Monitor community engagement by responding to comments, messages, and audience interactions in a timely manner.
Track, analyze, and report on key social media performance metrics, providing actionable insights to optimize content and campaigns.
Stay updated on platform updates, industry trends, and viral content formats to recommend innovative content ideas.
Collaborate with internal teams, designers, and external partners to develop impactful social media campaigns.
Identify, evaluate, and onboard relevant influencers and content creators aligned with the brand's objectives and target audience.
Build and maintain strong relationships with influencers, agencies, and talent
managers.
Execute end-to-end influencer campaigns, including outreach, negotiations, briefing, content approvals, campaign tracking, and timely delivery.
Maintain and regularly update the influencer database, including collaboration history, performance, and commercial details.
Monitor influencer content, campaign performance, and ROI, preparing post- campaign reports with recommendations for future activations.
Stay informed about emerging creators, industry trends, and competitor influencer activities.
Requirements
1+ years of experience in social media management, influencer marketing, or digital marketing.
Hands-on experience managing brand social media accounts across platforms such as Instagram, Facebook, YouTube, and LinkedIn.
Strong understanding of social media best practices, content planning, and audience engagement strategies.
Excellent communication, coordination, and stakeholder management skills.
Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
Strong analytical skills with the ability to interpret campaign and social media performance metrics.
Proficiency in Canva, Meta Business Suite, and social media scheduling or analytics tools.
Preferred Skills
Experience with short-form video content, including Reels and YouTube Shorts.
Basic knowledge of video editing tools such as CapCut, Premiere Pro, or similar platforms.
Familiarity with influencer discovery and campaign management tools.
Understanding of social listening, digital trends, and viral content strategies.
Interest in sports, lifestyle, entertainment, or digital culture is an added advantage.
Location: Kinfra Apparel Park, Menamkulam, Trivandrum
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