boAt Lifestyle
Website:
boat-lifestyle.com
Job details:
Executive-Media Planning
Location: Gurugram ( On-Site)
About the Role
This role focuses on supporting the execution, optimization, and analysis of integrated media campaigns across digital and traditional platforms. It offers hands-on exposure to audience research, media tools, campaign performance tracking, and emerging media trends, making it ideal for someone looking to build a strong foundation in media and advertising.
Responsibilities:
- Assist in collecting and analyzing market and media data to support campaign planning and evaluation.
- Help identify target audiences and understand basic consumer behavior and media consumption habits.
- Support the team in planning and executing media campaigns across online and offline platforms.
- Coordinate with vendors and internal teams to ensure timely execution of media plans.
- Monitor campaign performance and prepare basic reports on reach, frequency, and effectiveness.
- Stay updated on media trends across digital and traditional platforms (TV, print, radio, OOH, cinema, blogs, etc.).
- Learn and work with media and analytics tools (e.g., Nielsen, GfK, MOAT, or similar platforms).
- Maintain campaign trackers, documentation, and post-campaign reports.
What We’re Looking For:
- A curious mind with a strong interest in media, advertising, and marketing.
- Good analytical and communication skills.
- Ability to multitask and work in a fast-paced environment.
- Willingness to learn, experiment, and think creatively.
Click on Apply to know more.