Universal Weather and Aviation, Inc.
Website:
universalweather.com
Job details:
Executive Marketing (SEO & Content Management - 60:40)
Company: Global Wave Dynamics
Location: Gurgaon
Experience: 2 Years and above
Reporting To: Assistant Manager
Functional Alignment: Sr. VP Marketing & sales
Please note that the role is consist of 60:40 ratio SEO optimization & Content writing.
Role Summary
Global Wave Dynamics is looking for an Executive Marketing to support SEO execution and content management initiatives aligned with the companys lead generation and digital growth objectives.
This role is designed for a marketing professional with 2+ years of B2B experience, preferably within aviation, logistics, outsourcing, GCC, or service-driven industries. The individual will primarily focus on managing website content, supporting SEO growth initiatives, and ensuring alignment between digital visibility efforts and evolving business priorities.
The role will work closely with the Lead Generation Leader while executing in alignment with strategic direction provided by the Sr. VP Marketing & sales. The candidate is expected to bring demonstrated experience in contributing toward measurable impact within a similar B2B or industry-focused environment.
Key Responsibilities
- Manage and update website content aligned with business goals
- Coordinate creation of webpages, blogs, case studies, and landing pages
- Ensure consistent messaging and improve user experience & conversions
- Lead SEO execution with external agency and monitor performance
- Track key metrics (traffic, rankings, backlinks) and implement on-page SEO improvements
- Conduct industry research to support content and positioning
- Prepare performance reports and coordinate with stakeholders
- Ensure timely execution aligned with lead generation goals
Key KPIs
- Organic traffic & keyword rankings
- Website engagement & conversions
- SEO execution & content performance
- Lead generation contribution
Key Requirements
- MBA in Marketing or equivalent
- 2+ years in B2B marketing (aviation/logistics/GCC preferred)
- Strong content writing and SEO understanding
- Experience working with agencies and cross-functional teams
- Familiarity with GA4, SEO tools, and CMS platforms
What Were Looking For
- Ownership and execution mindset
- Ability to manage content & SEO independently
- Understanding of B2B digital marketing and lead generation
- Strong coordination and adaptability
Click on Apply to know more.