Website:
graystone-capital.com
Job details:
Role Summary
Graystone Capital is looking for a versatile, hands-on Digital, Web & Social Media Executive/Manager to independently own and manage the company's complete digital presence — from website development, content management and SEO through social media strategy, creative content production and campaign execution. This role is suited to a candidate who is equally comfortable with the technical side of website management and the creative/strategic side of social media and digital marketing, and who can take end-to-end ownership rather than operating as a specialist in only one area.
Key Responsibilities
• Strong knowledge of web development and website management, including updating, maintaining and improving company websites.
• Ability to create, edit and manage website content, including service pages, landing pages, blogs, articles and promotional content.
• Good understanding of UI/UX, SEO, website performance and basic HTML/CSS/JavaScript.
• Ability to create visually appealing digital content using tools such as Canva, Adobe Creative Suite, CapCut, Premiere Pro or equivalent.
• Experience in managing company social-media pages, particularly LinkedIn, Instagram, Facebook, YouTube and TikTok.
• Ability to develop a monthly social media/content calendar aligned with business objectives.
• Plan, design and execute social-media campaigns from concept through publishing and performance monitoring.
• Create posts, carousels, reels, short videos, stories, graphics and other engaging digital content.
• Strong copywriting and storytelling skills for both website and social-media platforms.
• Ability to research industry trends, competitors and audience behaviour and convert findings into relevant content.
• Knowledge of social-media analytics, campaign performance, engagement metrics and lead generation.
• Ability to monitor and report campaign performance and recommend improvements.
• Experience with paid social-media campaigns and Google Ads would be an advantage.
• Knowledge of SEO, Google Analytics/Search Console and digital lead-generation techniques would be highly desirable.
• Real estate, financial services, professional services or B2B marketing experience would be an added advantage.
• Candidate should have a strong portfolio of websites, social-media pages, campaigns, graphics and videos personally created or managed.
Preferred Candidate Profile
• 3–5+ years of relevant experience across web management, digital content and social media.
• A blend of creative and technical capability — not purely a graphic designer, and not purely a web developer.
• Able to take full ownership of the company's digital presence with minimal supervision.
• Self-driven, organised and comfortable managing multiple digital channels simultaneously.
• Strong communication skills and the ability to align content with business and brand objectives.
Key Skills
• Website Development & Management
• Content Management (Web & Social)
• SEO & Google Analytics/Search Console
• Social Media Strategy & Campaign Execution
• Graphic & Video Content Creation (Canva, Adobe Suite, CapCut, Premiere Pro)
• Copywriting & Storytelling
• Paid Social & Google Ads (advantageous)
• Basic HTML/CSS/JavaScript
How to Apply: Interested candidates may share their updated resume and portfolio, along with the following details, at hr.in@graystonefs.com with the subject line “Application – Digital, Web & Social Media”:
- Websites and social-media pages personally managed
- Examples of posts, campaigns, reels, videos and graphic designs
- Content calendars/campaign plans, if available
- Digital marketing tools/software proficiency
- Measurable results achieved, such as reach, engagement, leads or website traffic
Click on Apply to know more.