The Hindu
Website:
thehindu.com
Job details:
Role: Executive – Reader Engagement & Brand Marketing
Job Location: Chennai
Key Responsibilities:
Reader Engagement Initiative
- Lead ideation and execution of reader engagement activities aligned with brand campaigns for The Hindu, businessline, Sportstar & Frontline
- Manage The Hindu Reader Connect social media platforms: Own the planning and execution of content, posting, and boosting strategies for engagement and conversion campaigns.
- Monitor and optimize campaign performance, while driving strategies to grow followers, improve reach, and enhance overall engagement across social media platforms.
- Manage other promotional channels including Print, Radio, Outdoor, B2B emailers, and targeted Email / SMS / WhatsApp campaigns to relevant databases.
- Managing contest mechanics, response tracking, and campaign closures - track performance metrics and prepare reports on engagement, reach, and conversions
- Assist in managing social media platforms for engagement-led campaigns and brand IPs
Brand Campaign Support
- Coordinate development of marketing collaterals across platforms including print, digital, social media, and emailers
- Work with internal teams and agencies for timely delivery and deployment of creatives
- Develop impactful PowerPoint presentations for brand marketing, campaign proposals, and internal reviews
Execution & Coordination
- Coordinate with internal teams (editorial, digital, sales, events) and external agencies for smooth rollout of campaigns
- Support execution of on-ground reader engagement activities and brand-led events
- Coordinate with vendors, partners, and internal stakeholders for brand-led event planning and execution
Skills Required:
- 5-6 years of experience in Marketing / Digital Marketing / Brand Marketing
- Strong coordination and project management skills
- Good understanding of digital platforms and marketing channels
- Strong verbal & written communication skills
- Ability to multitask and work in a fast-paced environment
- Basic analytical skills to track and interpret campaign performance
- Strong proficiency in PowerPoint with the ability to create structured, visually compelling presentations
How to Apply: Send your CV along with a covering letter (mentioning current CTC and notice period) to: kslta@thehindu.co.in
Regards,
HR Team
Click on Apply to know more.