Executive – Content, Branding & Growth

EduSkills Foundation

Website: eduskillsfoundation.org
Job details:

Company Description

EduSkills Foundation® is a non-profit organization dedicated to creating an Industry 4.0-ready digital workforce in India. By bridging the gap between academia and industry, EduSkills ensures access to world-class curriculum for students and faculty members. The organization collaborates with key stakeholders, including students, educators, institutions, and government bodies, to implement innovative skilling interventions. Through its holistic approach, EduSkills focuses on driving significant social and business impact in Education, Employment, and Entrepreneurship. Its mission is to revolutionize teaching methodologies and digital education systems in India.

Role Description

This is a full-time, on-site role for an Executive – Content, Branding & Growth . The individual in this role will be responsible for creating engaging web content, overseeing content strategy and social media marketing, managing branding initiatives, and ensuring alignment of all written materials with the organization’s mission. The role also involves collaborating with various teams, crafting communication materials tailored to different audiences, and measuring the effectiveness of campaigns and growth strategies.

Qualifications

• Strong Communication and Writing skills
• Proficiency in Web Content Writing and Content Strategy
• Experience with Social Media Marketing and audience engagement strategies
• Attention to detail and excellent organizational skills
• Ability to adapt messaging to suit diverse audiences
• Bachelor's degree in Communications, Marketing, English, or a related field
• Familiarity with branding and growth practices in the non-profit sector is a plus
• Passion for education, skilling, and social impact initiatives

🎯 Key Responsibilities

🌐 Website Content & Management

• Create, update, and optimize website content on a regular basis
• Ensure accuracy and consistency across all program and product pages
• Improve user engagement through structured and SEO-friendly content

📧 Email Marketing & Lead Conversion

• Plan and execute targeted email campaigns to drive registrations and revenue
• Write compelling email copies, subject lines, and CTAs
• Track performance metrics (open rates, CTR, conversions) and optimize campaigns

📢 Branding & PR Communication

• Develop content for product branding, announcements, partnerships, and achievements
• Maintain consistent brand voice across all communication channels
• Support PR activities and visibility initiatives

🎨 Marketing Collaterals & Event Branding

• Create brochures, banners, posters, and presentation decks
• Support branding for conferences, webinars, and events
• Ensure high-quality and visually appealing creatives

🚀 Growth & Campaign Execution

• Plan and execute campaigns to increase registrations and engagement
• Work closely with internal teams for campaign rollouts
• Continuously identify opportunities for growth and improvement

📊 Key Deliverables

• High-quality content across platforms
• Increased user engagement and conversions
• Strong brand visibility and positioning
• Effective marketing materials for campaigns and events

💡 Required Skills

• Strong content writing and copywriting skills
• Understanding of digital marketing and branding
• Basic knowledge of design tools (Canva/Adobe)
• Analytical mindset for campaign performance tracking
• Creativity with attention to detail

🎓 Experience & Qualification

• Bachelor’s degree in Marketing, Communications, or related field
• 1–3 years of relevant experience in content/digital marketing

🎯 Success Metrics (KPIs)

• Increase in registrations/leads
• Email campaign performance (CTR, conversions)
• Website engagement metrics
• Brand reach and campaign effectiveness

Click on Apply to know more.