HCG Hospitals
Website:
hcghospitals.in
Job details:
Job Description
Position: Executive – Brand Activation & Field Excellence
Department: Marketing
Reporting To: Regional Brand Manager
Key Working Relationships:
• Regional Sales Head & Unit Sales Head
Role Purpose
The Executive – Brand Activation & Field Excellence will support the effective execution
of HCG’s brand and referral marketing initiatives across the field. Working closely with
Marketing, Sales and Clinical teams, the role will ensure consistent implementation of
brand messaging, marketing campaigns, and doctor engagement initiatives across
referral touchpoints.
Through regular field accompaniment with referral teams, the role will capture
customer insights, understand evolving referral needs, identify opportunities to
strengthen marketing support, and enable better engagement with referring doctors.
Acting as the field extension of Marketing, the role will help create a continuous
feedback loop between the market and internal teams to support referral-led growth.
Key Responsibilities
1. Brand Activation & Campaign Execution
• Ensure effective deployment and utilisation of brochures, presentations, doctor
engagement materials, campaign assets, and other marketing collateral.
• Monitor consistency of brand messaging and execution across referral
touchpoints.
• Coordinate execution of CMEs, consultant engagement programmes, awareness
initiatives, and referral campaigns.
• Share field observations and improvement opportunities with the Regional Brand
Manager.
2. Field Accompaniment & Referral Insights
• Accompany referral executives during consultant visits to understand customer
interactions and engagement opportunities.
• Observe how marketing communication and sales tools are being leveraged
during doctor discussions.
• Capture referral doctor feedback, expectations, frequently asked questions,
objections, and emerging needs.
• Identify opportunities to strengthen communication, collateral, and engagement
approaches.
• Document best practices observed across teams and markets.
3. Market Intelligence & Communication Improvement
• Gather insights on referral behaviour, customer preferences, and changing
market dynamics.
• Track competitor activities, communication strategies, and engagement
initiatives.
• Provide actionable inputs to improve campaigns, specialty communication,
presentations, and doctor-facing materials.
• Coordinate collection of clinical success stories and case studies with
consultants.
• Ensure marketing content remains aligned with HCG’s brand positioning and
customer requirements.
4. Sales Enablement Support
• Identify opportunities where improved marketing tools or communication
support can help referral teams.
• Recommend enhancements to presentations, brochures, visual aids, and
engagement materials based on field feedback.
• Support communication workshops and marketing orientation sessions when
required.
• Collaborate with Regional Brand Managers to improve adoption of marketing
initiatives.
5. Reporting & Insights
Prepare regular updates covering:
• Field visits and consultant interactions
• Insights and referral trends
• Campaign execution updates
• Competitor intelligence
• Marketing collateral utilisation
• Doctor engagement opportunities
• Best practices and recommendations for improvement
Key Deliverables & KPIs
• Consistent and timely execution of HCG branding across referral touchpoints.
• Improved adoption and effectiveness of marketing initiatives.
• Stronger alignment between Marketing, Sales, and Clinical teams.
• Continuous field insights to improve marketing communication.
• Enhanced engagement experience for referring doctors.
• Support for consultant engagement initiatives.
Qualifications
• MBA in Marketing, Healthcare Management, or equivalent preferred.
• Bachelor’s degree in Marketing, Life Sciences, Pharmacy, Healthcare, or related
discipline.
Experience
• 1–3 years of experience in hospital marketing, healthcare marketing,
pharmaceutical marketing, sales support, or field marketing.
• Prior exposure to hospital referral marketing or healthcare sales environments
will be preferred. Approximately 60% travel across assigned units and referral
markets
Click on Apply to know more.