Vodafone Idea Limited
Website:
myvi.in
Job details:
Role
EVP – Prepaid Marketing
Job Level/ Designation
M5/ EVP
Function / Department
Marketing/ Prepaid
Location
Mumbai
Job Purpose
- Responsible for customers, delivery of revenue, market share and experience across channels for the Prepaid business.
- Responsible for the portfolios of 5G (including VoLTE & VoWiFI), Devices, Value Added Services, Future Communications, CAPEX planning for the organization for Prepaid.
Key Result Areas/Accountabilities
Key Metrics & Performance
- Revenue Growth: Monitor Average Revenue Per User (ARPU) and increase "ticket size" through higher-value recharge packs. Aim for Value-Added Services (VAS) to contribute >20% of total revenue .
- Customer Acquisition & Retention: Focus on "Quality Customers" to gain revenue market share. Track Customer Acquisition Cost (CAC) and use churn-control programs to retain the existing base.
- Competitive Benchmarking: Perform regular analysis of competitor pricing, distribution, and promotion to adjust market share strategies.
Device & Technology Migration (4G/5G/VoLTE)
- Device Penetration: Implement 4G/5G upgrade programs to transition users from basic handsets to smartphones.
- Usage Extraction: Drive data consumption by extracting more value from 4G/5G Handset (HS) users through dedicated data-heavy bundles.
- VoLTE Adoption: Target VoLTE-capable devices to move voice traffic to data networks, improving spectral efficiency and call quality.
Segment Ownership & Market Differentiation
- Rural Segment: Focus on affordability and sturdiness . Use small pack sizes (sachets) and regional languages in communication. Leverage local influencers and village leaders to build trust.
- Youth Segment: Target this group with aspirational branding, social media engagement (WhatsApp, YouTube), and entertainment-linked products like gaming, music, and OTT bundles .
- Urban Mass: Emphasize convenience and digital-first recharges via apps. Drive "Unlimited" (UL) pack penetration and renewal rates to ensure steady cash flow.
VAS & Product Innovation - Differentiate through non-core services to boost margins:
Team Development - Build a high-performing organization through skill enhancement and cross functional collaboration
Core Competencies, Knowledge, Experience
- Business Skills & Strategic thinking ability
- Leadership skills
- Communication & Interpersonal skills
- Achievement Orientation
Must Have Technical / Professional Qualifications
MBA with 15-20 Yrs of relevant experience
Click on Apply to know more.