Web Developer, Digital Experience

Overview

Web Developer, Digital Experience

Department: Marketing

Reports To: Manager, SEO & Digital Experience

Scope: Web development, technical SEO, and digital experience optimization across EIM

Role Summary

The Web Developer, Digital Experience is responsible for building, maintaining, and optimizing EIM’s marketing and program web experiences to support discoverability, performance, accessibility, and conversion. This role focuses on the technical foundation of EIM’s digital ecosystem, ensuring websites and landing experiences are fast, reliable, SEO-friendly, and integrated with marketing and analytics platforms.

Working closely with SEO, Analytics, Marketing Communications, Creative, and Product Marketing teams, this role translates designs and requirements into high-quality, scalable digital experiences that support acquisition, engagement, and enrollment outcomes across EIM’s businesses.

Responsibilities

This is a remote position.

Key Responsibilities

Web Development & Digital Experience

• Develop, maintain, and optimize marketing websites, microsites, and landing pages across EIM and university partner properties
• Translate designs from Figma and Adobe Creative Cloud into responsive, accessible, production-ready web experiences
• Ensure consistent application of front-end standards, components, and patterns
• Support UX/UI improvements that enhance usability, clarity, and conversion
  
  

Technical SEO & Performance Optimization

• Implement and maintain technical SEO best practices in collaboration with SEO and Analytics teams
• Optimize page speed, performance, and Core Web Vitals across web properties
• Ensure proper indexing, crawlability, and structured markup where applicable
• Monitor site health and proactively identify performance or SEO-related issues
  
  

Accessibility & Quality Standards

• Ensure web experiences meet accessibility standards (WCAG) and usability best practices
• Perform QA to validate functionality, responsiveness, and cross-browser compatibility
• Maintain high standards for accuracy, stability, and technical quality
  
  

Systems Integration & Marketing Technology

• Integrate web experiences with CRM, analytics, and marketing automation platforms
• Support complex integrations with enterprise systems, including Salesforce
• Ensure accurate form functionality, tracking, and data capture
• Partner with Marketing Operations to support attribution, lifecycle, and reporting needs
  
  

Design Systems & Front-End Standards

• Contribute to implementation and maintenance of design systems, including components, templates, and reusable patterns
• Apply design tokens and front-end standards to support scalability and consistency
• Collaborate with designers to ensure feasibility, fidelity, and performance in implementation
  
  

Collaboration & Project Support

• Collaborate with SEO, Analytics, Product Marketing, Lifecycle, and Creative teams on digital initiatives
• Support site updates, launches, and optimization initiatives tied to campaigns and programs
• Provide technical guidance during planning, testing, and execution phases
• Maintain clear documentation and organized development workflows
  
  

Qualifications

Qualifications

• Bachelor’s degree in Web Development, Computer Science, Design, Marketing, or a related field, or equivalent experience
• 3+ years of experience in web development supporting marketing, acquisition, or digital experience teams
• Proficiency with content management systems such as WordPress and Webflow
• Strong working knowledge of HTML, CSS, and JavaScript
• Experience with hosting, performance, and security platforms such as Cloudflare
• Experience integrating websites with CRM, analytics, and marketing automation platforms (Salesforce preferred)
• Proficiency with design and collaboration tools such as Figma and Adobe Creative Cloud
• Strong understanding of technical SEO, accessibility standards, and performance optimization
• Experience contributing to or maintaining design systems, templates, and reusable components
• Strong written and verbal communication skills
• Ability to manage multiple projects with attention to detail in a collaborative, fast-paced environment