Product Marketing Manager

Key aspects of this role include: Developing and executing go-to-market strategies for product launches Crafting compelling messaging and positioning for key personas and market segments Collaborating with cross-functional teams, including Product, Sales, and Customer Success Conducting market research and competitive analysis to inform product strategy Creating customer storytelling and ROI narratives to highlight product impact Manage go-to-market strategy and execution for product launches, ensuring alignment across Product, Sales, and Customer Success Craft compelling messaging and positioning tailored to key personas and market segments Develop sales enablement materials, including decks, one-pagers, and battlecards, to support the sales team Track competitive intelligence and market trends, keeping internal teams informed and influencing product strategy Act as a bridge between Product and GTM teams, ensuring all teams are operating with up-to-date information and insights Develop customer storytelling and ROI narratives to highlight product impact Collaborate with Growth and Demand Gen teams to align product messaging with campaigns and lead generation

EverTrue operates in the fundraising software industry, supporting educational institutions and non-profit organizations in their advancement efforts. EverTrue has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact. EverTrue was founded in 2010, with a mission to build relationships, inspire generosity, and improve lives through its advancement software. EverTrue is a remote-first, U.S.-based company supporting employees in over 30 states. The company merged with ThankView in 2021, forming the leading donor engagement platform. EverTrue is committed to diversity, equity, and inclusion, fostering an inclusive work environment. EverTrue's focus is on mobile solutions, fundraising solutions, advancement software, donor experience programs, direct mail, personalized video, stewardship, and endowed fund management software.