VAP Group
Website:
vapgroup.co
Job details:
About the Role We are seeking a results-driven Event Marketing Manager to lead global marketing initiatives for our flagship global events. This role requires a strategic leader who can scale international events, drive attendee registrations, maximize sponsor visibility, and build strong global tech communities. Key Responsibilities Develop and execute 360 marketing strategies for our global event brands. Drive attendee acquisition (developers, founders, investors, enterprises, gamers) across international markets. Lead and manage a marketing team; set KPIs for registrations, revenue, partnerships, and ROI. Plan and execute multi-channel campaigns (Paid Media, Email, PR, Influencer Marketing, Community Marketing). Build strong ecosystem partnerships within Web3, AI, and Gaming industries. Collaborate with sponsorship and sales teams to deliver high-impact brand visibility and revenue growth. Oversee content and speaker marketing, including announcements, agenda campaigns, and thought leadership positioning. Manage marketing budgets, media partners, and vendors globally. Analyse campaign performance (CPL, CAC, ROAS, ticket revenue) and continuously optimize strategies. Requirements 5 years of event marketing experience, preferably in tech or large-scale international events. Strong exposure to Blockchain/Web3, AI, or Gaming ecosystems. Proven experience driving large-scale registrations (1000 attendees preferred). Data-driven mindset with strong stakeholder and project management skills.
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