Website:
abybaby.co.in
Job details:
Job Title: Event & BTL Marketing ManagerCompany: Abybaby Events Private Limited
Location: Bangalore, Karnataka (Field-based)
Employment Type: Full-Time
Company OverviewAbybaby Events Private Limited is a premier branding, marketing, and communication agency dedicated to bridging the gap between consumers and clients. We empower brands across India by driving sales and expanding reach through innovative, strategic solutions. At Abybaby, we pride ourselves on a results-driven approach that creates impactful, real-world engagement.
Role SummaryWe are seeking a dynamic and result-oriented Event & BTL Marketing Manager to lead our on-ground promotional efforts in the Bangalore region. This role is a blend of creative execution, logistical precision, and strategic business growth. You will be responsible for planning roadshows, exhibitions, and activations while actively pursuing new business opportunities to expand our client portfolio.
Core Responsibilities- Event Planning & Execution: Oversee the end-to-end lifecycle of events in Bangalore and surrounding areas, including conceptualization, theme development, logistics, and on-site setup.
- BTL Strategy & Activation: Design and implement Below-The-Line (BTL) marketing activities to drive direct audience engagement and brand visibility.
- Business Development & Client Acquisition: Proactively identify and pitch to potential clients in the Bangalore market to bring in new business and expand company revenue streams.
- Lead Generation: Transform events into high-value sales funnels by capturing and managing leads through creative activations.
- Vendor & Team Management: Liaise with local vendors for materials and equipment; lead on-ground teams and coordinate internally with Ops, Marketing, and Sales.
- Campaign Analytics: Track and analyze campaign metrics to report on ROI and effectiveness to senior management.
- Relationship Management: Build and maintain strong relationships with existing clients and local community stakeholders.
Key Skills & Qualifications- Language Proficiency: Fluency in Kannada is mandatory for effective local vendor management and community engagement. Proficiency in English and Hindi is a plus.
- Strategic Creativity: Strong knowledge of creative design and the ability to build high-impact presentations that win pitches.
- Operational Excellence: Proven ability to work under pressure, handle live event issues, and manage flexible hours.
- Technical Proficiency: Advanced MS Office skills (specifically PowerPoint and Excel).
- Analytical Mindset: A target-oriented approach with the ability to translate event data into actionable insights.
Working Conditions- Field-Heavy: Requires significant on-ground presence and frequent travel for fieldwork across Bangalore.
- Flexible Hours: Expect a schedule that aligns with event timelines, including weekends or evenings when necessary.
Why Join Us?At Abybaby, you aren't just an employee; you are a brand builder. We offer a fast-paced environment where strategic thinking meets practical execution, giving you the platform to shape how India's leading brands interact with their customers in one of the country's most vibrant markets.
Click on Apply to know more.