Performance Marketing Specialist

Job Overview: We are seeking an experienced and results-driven Performance Marketing Specialist to join our dynamic marketing team. The ideal candidate will have proven expertise in managing digital marketing campaigns, focusing heavily on performance metrics across paid search, social media advertising, display ads, and remarketing. You will be responsible for developing, implementing, and optimizing digital campaigns aimed at achieving ambitious customer acquisition, engagement, and conversion goals.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across channels such as Google Ads, Facebook Ads, Instagram, LinkedIn, YouTube, and other PPC and display advertising platforms.
• Monitor, analyze, and report on performance metrics, making data-driven decisions to improve ROAS, CPC, CPA, and other KPIs.
• Conduct A/B testing and continuous experimentation to enhance campaign effectiveness.
• Manage marketing budgets efficiently, ensuring optimal allocation and maximized returns.
• Collaborate with creative, content, and product teams to ensure cohesive campaign messaging and branding.
• Stay current with digital marketing trends, platform updates, and competitive insights to inform strategy adjustments.
• Generate clear, insightful reports and dashboards to communicate campaign performance and insights to stakeholders.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience specifically in performance marketing or digital marketing.
• Proficient in Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Ads, and other performance marketing tools.
• Strong analytical skills, with experience in interpreting complex data and translating it into actionable strategies.
• Excellent knowledge of SEO, PPC, Display Advertising, Retargeting, and Social Media Marketing.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
• Strong communication skills, both written and verbal.

Why Join Us:

• Opportunity to work in a collaborative and growth-oriented environment.
• Competitive compensation and benefits package.
• Professional development and training opportunities.
• Chance to directly impact business outcomes through strategic marketing initiatives.

If you are passionate about performance-driven marketing and eager to make a significant impact, we encourage you to apply here 👉🏼 https://lnkd.in/gmMuwfTE