Freelance (Digital Media Consultant)

With a strong foundation in journalism and digital media, I have consistently leveraged my content creation skills to drive engagement, inform audiences, and shape brand narratives across multiple platforms. Throughout my career, I have conceptualized, developed, and executed high-quality content strategies tailored to diverse formats—including articles, video scripts, social media creatives, and multimedia packages. My ability to craft compelling, audience-centric content has supported the success of leading digital-first organizations such as Times Internet, ByteDance, Cheetah Mobile, Hindustan Times and India Today. From managing newsrooms and editorial calendars to producing data-driven content for social and mobile platforms, I have demonstrated a deep understanding of content performance metrics, SEO, and platform algorithms. I've collaborated closely with cross-functional teams—including product, design, marketing and analytics—to create content that aligns with both editorial integrity and business objectives. Whether shaping long-form features, real-time news coverage, or innovative digital storytelling formats, my content creation expertise has been instrumental in delivering impactful narratives and scaling digital reach in an ever-evolving media landscape.