Paid Media Directors

About

Ethinos, a top digital marketing agency based in Mumbai with a presence in India and Australia, offers tailored solutions including social media marketing, performance marketing, automation, design, programmatic ads, influencer marketing, SEO, strategy, and web development. We use AI and data-driven strategies for intelligent, effective campaigns, focusing on omnichannel marketing to achieve business goals and delight customers.

Purpose

The Director - Paid Media role is designed to spearhead and oversee robust paid media strategies aimed at driving business growth, elevating brand visibility, and achieving exceptional performance metrics within a designated region. This position is pivotal in aligning media plans with client objectives, fostering innovation, and ensuring optimal budget utilization for maximum impact.

Key Accountabilities -

Team Leadership & Development

• Define goals, KPIs, and performance expectations for senior leaders and their teams.
• Collaborate with HR to attract, recruit, train, and retain top talent for the performance marketing function.
• Lead, mentor, and inspire the performance marketing team, fostering skill development and a culture of continuous improvement.
  
  

Client Relationship Management

• Develop and oversee client-specific strategies to achieve business objectives, focusing on lead generation, conversion rate optimization (CRO), and ROI.
• Drive upselling and cross-selling initiatives to enhance client value and revenue.
• Address client escalations, ensuring exceptional service delivery and satisfaction.
• Act as the primary point of contact for key regional clients, nurturing strong relationships and ensuring consistent performance outcomes.
  
  

Revenue And Profitability Growth

• Own the P&L for the region, driving profitability and achieving or exceeding financial targets.
• Drive revenue growth through client acquisition, retention, and strategic account expansion.
  
  

Campaign Performance Management

• Oversee the planning, execution, and optimization of performance marketing campaigns across digital channels (search, social, display, etc.).
• Conduct high-level audits to ensure campaigns are achieving KPIs and adhering to industry best practices.
• Collaborate closely with media buying teams to refine budget allocation and bidding strategies. Data-Driven
  
  

Decision Making

• Champion a data-first approach, leveraging advanced analytics and reporting tools for informed decision-making.
• Regularly monitor and analyze key campaign metrics (CPL, CPA, ROAS, CTR, etc.) to identify and act on opportunities for improvement. Partner & Platform Relationships
• Manage and nurture relationships with media partners such as Google, Facebook, and others, securing platform support.
• Ensure access to beta features, exclusive media-buying opportunities, and other advantages offered by external partners
  
  

Technical Skills

• Expertise in major digital advertising platforms (Google Ads, Meta, Bing, Microsoft, LinkedIn, Facebook, programmatic advertising)
• Strong data analysis and reporting skills (e.g., Google Analytics, Excel, data visualization tools)
• Proficiency in campaign management and bid optimization strategies o Knowledge of B2B strategies like ABM and BANT lead generation o Familiarity with SEO principles for cross-channel campaign alignment.
  
  

Experience - 9+ years

Ethinos, a top digital marketing agency based in Mumbai with a presence in India and Australia, offers tailored solutions including social media marketing, performance marketing, automation, design, programmatic ads, influencer marketing, SEO, strategy, and web development. We use AI and data-driven strategies for intelligent, effective campaigns, focusing on omnichannel marketing to achieve business goals and delight customers.