Senior Media Planning Executive

A leading WPP brand, EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Some of the thing's we'd like you to do: Assisting in Digital Media Planning: Support the development of digital media plans across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, Programmatic, YouTube) to align with client goals and objectives. Help with audience targeting, budget allocation, and scheduling. Internal Team / Vendor Coordination on Campaigns: Closely work with internal teams towards day-to-day management of digital media campaigns, ensuring smooth implementation. Assist the team with relevant brief in coordination with digital vendors, publishers, and platform representatives. Documentation, Reporting & Analysis: Create, maintain accuracy and timely updating of key documents [Media Plans, Reports etc.]. Furthermore, support in tracking and analyzing campaign performance data. Assist in generating reports, monitoring KPIs (e.g., impressions, reach, VTR, CTR etc), and identifying optimization opportunities. Creative Coordination: Work closely with clients and their creative agencies to ensure the timely delivery of assets. Internal Communication: Support communication between internal teams (e.g., activation, analytics, operations) to ensure campaigns are executed as per the plan and in alignment with client expectations. Latest Media Trends: Stay updated on emerging trends and updates in the digital media landscape, providing insights to help improve planning processes and strategies.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com