SEO Specialist – Search Engine Optimization & Digital Marketing

An SEO Specialist in the UAE is responsible for optimizing websites to rank higher in search engine results, driving organic traffic, and improving online visibility. They implement on-page, off-page, and technical SEO strategies to enhance website performance and user experience. Key Responsibilities: Conduct keyword research and competitor analysis Optimize website content, meta tags, and URLs for SEO Implement on-page SEO strategies (title tags, internal linking, schema markup) Manage off-page SEO activities (backlinks, guest posting, outreach) Improve website loading speed, mobile responsiveness, and technical SEO Monitor Google Analytics, Search Console, and SEO tools (SEMrush, Ahrefs, Moz) Develop and execute local SEO strategies for UAE-based businesses Stay updated on Google algorithm updates and industry trends Qualifications & Skills: Bachelor's degree in Marketing, IT, or a related field Experience with WordPress, Shopify, and other CMS platforms Proficiency in Google Analytics, Search Console, SEMrush, Ahrefs Strong understanding of SEO best practices and Google ranking factors Ability to conduct website audits and fix technical SEO issues Knowledge of content marketing and social media SEO Strong analytical and problem-solving skills