About the role
%3Cp%3EJob Summary:%3Cbr /%3E%3Cbr /%3EThe Marketing Specialist is a professional-level marketing role responsible for implementing and managing assigned marketing initiatives in alignment with service line strategy established by marketing leadership. The Marketing Specialist operates as an agile, high-performing strategic partner to the marketing team. This position works under the strategic direction of marketing leadership and is accountable for independently managing day-to-day campaign planning, coordination and execution within established frameworks. %3Cbr /%3E%3Cbr /%3EWithin defined strategic parameters, this position exercises discretion and independent judgment in prioritizing projects, coordinating cross-functional execution, recommending tactical approaches and resolving operational challenges. %3Cbr /%3E%3Cbr /%3ECampaign %26 Project Implementation%3Cbr /%3E- Implements and manages multichannel marketing campaigns consistent with approved service line strategy. , %3Cbr /%3E- Independently manages project timelines, determines task sequencing and ensures alignment across functional teams to meet campaign objectives%3Cbr /%3E- Develops and maintains campaign documentation, performance tracking tools and reporting used to inform strategist and leadership review.,%3Cbr /%3E%3Cbr /%3ECross-Functional Collaboration%3Cbr /%3E- Collaborates with the Creative, Digital/Web, and Communications teams to assist in managing assets, collecting feedback, and coordinating timelines.%3Cbr /%3E- Serves as a liaison between strategists and functional partners, evaluating project needs and recommending workflow adjustments to support strategic goals established by marketing strategists. %3Cbr /%3E- Communicates needs clearly and respectfully across departments, with a focus on shared success and transparency.%3Cbr /%3E%3Cbr /%3EMarketing Support%3Cbr /%3E- Leads operational components of creative briefs, digital content calendars, and internal presentations.%3Cbr /%3E- Reviews marketing materials and digital content for brand consistency, accuracy and compliance, escalating strategic considerations to the Marketing Strategist as appropriate. %3Cbr /%3E- Develops and manages service line marketing webpages, digital listings, and internal communications updates, coordinating closely with resource teams. %3Cbr /%3E%3Cbr /%3ELearning %26 Professional Development%3Cbr /%3E- Builds foundational knowledge of healthcare marketing, service line strategy, digital engagement, and brand stewardship.%3Cbr /%3E- Develops agendas and actively participates in team meetings, brainstorming sessions, and marketing workshops to deepen strategic understanding.%3Cbr /%3E- Demonstrates initiative and pursues mentorship and feedback with an eye toward long-term advancement.%3Cbr /%3E%3Cbr /%3EEducation:%3Cbr /%3ERequired: %3Cbr /%3E%3Cbr /%3EBachelor%27s degree in marketing, Communications, Business, or related field%3Cbr /%3E%3Cbr /%3EPreferred:%3Cbr /%3E%3Cbr /%3E%3Cbr /%3E%3Cbr /%3EExperience:%3Cbr /%3ERequired:%3Cbr /%3E%3Cbr /%3E- 1- 3 years of experience in marketing, project coordination, or healthcare communications preferred (internships considered)%3Cbr /%3E- Strong organizational skills and attention to detail%3Cbr /%3E- Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment%3Cbr /%3E- Excellent interpersonal communication and writing skills%3Cbr /%3E- Proficiency with Microsoft Office, project management tools, and basic marketing software%3Cbr /%3E%3Cbr /%3EPreferred:%3Cbr /%3E%3Cbr /%3EPosition Requirement(s): License/Certification/Registration%3Cbr /%3ERequired:%3Cbr /%3E%3Cbr /%3E%3Cbr /%3EPreferred:%3Cbr /%3EDepartment Position Summary:%3Cbr /%3E%3Cbr /%3EThe Marketing Specialist supports the development and implementation of strategic marketing initiatives across Erlanger%27s clinical service lines by serving as a key executional partner to the Marketing Strategists. While this is not a strategist role, it is designed as a high-exposure, hands-on operational position for individuals seeking to grow into future strategic leadership roles.%3Cbr /%3EWorking at the intersection of planning and execution, the Marketing Specialist is responsible for timely progress across campaign deliverables, maintains communication across teams, and owns day-to-day implementation tasks. This individual is expected to bring a strong sense of ownership, organization, and curiosity to every project, functioning as both a tactical project manager and collaborative liaison across the broader marketing team.%3Cbr /%3E%3Cbr /%3EFor the Rural Market, Marketing and Business Development Specialist Role:%3Cbr /%3E%3Cbr /%3EIn addition to fulfilling all responsibilities aligned with the Marketing Specialist role, the position supporting the rural entities also dedicates approximately 50% of its time to business development functions aligned with Erlanger%27s Business Development Department, facilitating alignment across marketing and business development functions. This dual-role structure enables greater coordination between marketing strategy and growth initiatives, particularly in the areas of physician relations, referral development, and service line expansion. T%3C/p%3E
This page is fully interactive when JavaScript is enabled. Please enable JavaScript to apply or browse related roles.