Digital Marketing Manager

We're looking for a performance-obsessed, data-savvy Digital Marketing Manager to activate Ericsson's campaign messages across digital touchpoints. The ideal candidate understands the importance of a digital-first attitude and has proven experience developing digital marketing strategies, content, and customer experiences, working and aligning across multiple groups and functional business areas to deliver end-to-end digital campaigns across paid, owned, and earned media. What You Will Do Digital Channel Execution Lead digital activation of regional campaigns across social media (LinkedIn, Twitter/X, Facebook/Instagram, YouTube, Hootsuite), email (Marketo), web (Episerver), and paid media. Execute always-on and campaign-specific programs with speed, accuracy, and insight. Support account-based marketing initiatives and sales-aligned campaigns through precise channel tactics. Build strong strategic relationships with our global and local marketing teams to align and execute the digital marketing strategy across our region. Automation & Lead Nurturing Develop automated workflows, email programs, and triggered journeys aligned to the buyer cycle. Implement progressive profiling and segmentation strategies to fuel higher conversion rates. Performance Optimization Own KPI tracking, reporting, and dashboarding across campaigns and always-on initiatives. A thorough understanding of Google Analytics is a must. Run A/B tests, performance audits, and post-campaign retrospectives to inform future plans. Collaborate with content and campaign leads to ensure data-driven creative and channel strategy. Stakeholder Enablement Be a strategic advisor to Campaign, Event, and Product teams for how to best leverage digital touchpoints. Partner with external agencies and internal operations teams to scale digital impact. The Skills You Bring 7+ years of experience in MarTech stack including genAI tools, analytics, dashboards, automation, and digital marketing activation (like display, social ads, and media buying) in a B2B tech environment. Super user of tools: Marketo, Salesforce, GA360, Episerver, Hootsuite, LinkedIn Ads, and dashboards. Proven ability to link digital tactics to business outcomes across funnel stages. Strong project management, reporting, and collaboration skills. Fluent in English, Spanish and/or Portuguese is a plus Experience working in global multi-national and virtual teams.