Decathlon Bangladesh
Website:
decathlon-united.media
Job details:
CREATE INCREDIBLE PRODUCTS AND EXPERIENCES THAT COMBINES EXCELLENCE WITH INNOVATION, ENSURES BEST RATIO OF OVERALL VALUE (TIME, COST, QUALITY) & ENVIRONMENTAL IMPACT (FOR CRICKET & IP2C - INDIAN PRODUCT CREATION CENTRE)
TO EMPOWER MORE PEOPLE TO MOVE MORE AND MOVE BETTER THROUGH SPORTS...
Responsibility 1
OBSERVE HUMAN (UX & CX), SPORTS, AND CURRENT TRENDS, THEN EXPLORE NEEDS AND OPPORTUNITIES
Collect useful data for the evolution of my product range (function/emotion)
- Stay informed about sports, design, and artistic culture, as well as socio-cultural contexts, to feed my creativity
- Monitor the global market, codes, and trends for sports within my scope.
- Stay up-to-date on techniques and processes for Hard/Soft goods products
- Adopt Decathlon's global creative framework (Creative directions, branding, the 5 moves...) and Customer Experience guidelines.
- Integrate the major issues of sports users and target customers identified by the product manager
- Identify opportunities to reduce environmental impact.
- Feed the vision work, master plan, project plan and product brief
Analyse needs and opportunities to imagine new concepts
- Combine market and user knowledge to qualify the functional target (Use)
- Combine creative directions and sports codes to qualify the emotional target (Seduction)
- Analyze the competition to identify their range structures, product architecture, processes, and formal language, and product advantages of competitors
Translate creative strategies
- Feed the work of global design strategies, in the short, medium and long term. (Director's plan included)
- Translate creative directions taking into account the context of its scop
- Participate in functional analyses and value analysis on high-stakes products
- Structure the range upgrade (components - finishes - functional concepts or use - product advantage expression) in functional and emotional terms.
- Adopt the branding guidelines and translate them into a marking charter for my scope.
DELIVERABLES : DESIGN ANALYSIS
- 100% of my projects are documented with a design analysis)
- Reports (trade fair, exhibition, conferences)
- Design attributes of the competition (bench)
- Target customers
- Functional analysis (in project team)
- Range upscaling structure
- Seasonal CMFG (color palette, application techniques, component look & feel, moodboards)
- Initiation of range plan
Responsibility 2
CREATE AND BRING TO LIFE EXCLUSIVE CONCEPTS THAT ARE SUSTAINABLE, BEAUTIFUL, FUNCTIONAL AND AFFORDABLE
Create The Structure, Style And User Experience Of Concepts
- Define and illustrate usage scenarios that address insights.
- Define the construction that meets the product's use case
- Define the product's assembly types, adapted to the chosen process:
- Soft goods: Fit, assembly, stitching, bias, elastic, etc.
- Soft & Hard goods: Plastic injection, welding, gluing, ribs, etc.
- Define the appearance and finishes of materials.
- Soft goods: Weight, drape, opacity, weave, feel of fabrics.
- Soft & Hard goods: Hardness, elasticity, texture, opacity, treatment, grain of plastics and metals.
- Maximise the use of chassis, platforms (technologies), and modules (sub-assemblies) when they meet project requirements.
- Balance eco-design / design for circularity, usage excellence, and style.
- Produce formal and functional research work in line with the structure of the range upgrade and the product language of my scope.
- Ideate & create concept ideas, mocks with the team. Define lines, structure through multiple concept directions.
- Transform concepts using 3D CADs to visualise the overall product form, function, aesthetic.
- Materialise physical or digital concepts.
- Work with 3rd Party Vendors to prototype / 3D Print your concept directions.
- Formalise the complete and final rendering of the concept (function, form, and aesthetics).
- Develop the project / range narrative (storytelling) to explain my creative process and choices.
- Organize my workload and adapt the creative process to the project.
Create the cosmetics of the concepts
- Feed the CMFG work, when writing long, medium and short term cosmetic strategies (markers)
- Define the logic for color application / color blocking, type, and graphics, in accordance with the storytelling defined by CMF and the creative direction.
- Integrate eco-design principles into my cosmetic choices
- Soft goods: Dyeing process, process impression, etc…
- Soft & Hard goods: Painting process, molds for cosmetics, etc.
- Follow the guidelines and highlight the branding (placement, process, etc.) according to my market
Evaluate and prescribe the best concept
- Ensure the technical feasibility of my choices, in collaboration with the technical team
- Guarantee the satisfaction (function/appeal) of users/customers of the final concept (perceived value - experienced value)
- Argue my choices during the design validation milestones
DELIVERABLES : CONCEPTS
- 100% of my projects are well-argued and come from concept research.
- 100% of my creations respect the design strategies of my scope
- Functional concepts
- Materials
- Finishes
- Expression of product benefits
- Usage scenarios / Storytelling
- Sketches / mock-up (physical and digital)
- Product architecture
- Brief materials and accessories
- Perceived value test analysis / Co-creation
- Load estimation - Planning
Responsibility 3
DEVELOP AND VALIDATE THE PRODUCT IN TERMS OF STRUCTURE, STYLE AND COSMETICS ASPECTS
Ensure the creative intent of the concept during product development, up to its industrialisation
- Collaborate with suppliers on product fine-tuning, based on the prototype/sample.
- Control and modify the product's aesthetics and ergonomics (the user experience), based on feedback from labs, users, and customers.
- Produce and update design deliverables that can be used by the engineering teams and the supplier (2D & 3D)
Validate the emotional and functional value of the product up to the development sample
- Check, validate and sign the development sample and its digital twin (to be defined with the digital chain) in terms of function and appeal to the user/client (user experience/ perception)
- Launch perception tests (including co-creation)
- Validate all product modifications or evolutions after signing off on the development sample (Continuous improvement)
Capitalise on my projects
- Save the design packs in the PLM (Product Lifecycle Management), including 3D files.
- Make available the visuals necessary for range reviews and selections
- Provide the technical documents necessary for the legal protection of high-stakes products (economic, brand image/hero, innovation).
- Archive all exploration work (workshops, exploration, research, storytelling, etc.) in a shared space
- Debrief with the project team the progress and methodology applied during the project
DELIVERABLES : FINAL PRODUCT DESIGN
- 100% of strategic products have a test and perception analysis
- 100% of my products comply with the design intent
- 100% of my deliverables are submitted on time in the PLM.
- 100% of my strategic products are protected by a design patent.
- Perception test on high-stakes products (CA and Image)
- Design pack - vignettes range book
- Drawing model deposit
- Validated development sample
- Creations (workshop) capitalised and made available.
- Action plan following project closing
Your Job Role Will Require REGULAR INTERACTIONS With
- Design manager
- Product manager
- Product engineer / component engineer
- Pattern maker (Soft goods),
- Prototypers
- CMFG designer/materials designer
- 3D modeler designer
- Suppliers
- Communications team
WHO ARE WE LOOKING FOR?
- An extremely passionate designer, a sports enthusiast who plays & knows about sports (especially Cricket).
- You are an energetic personality.
- You are obsessed with product design, well aware about sports and product design market.
- You are always keep yourself surrounded by design inspirations.
- You are a great observer, understand what the user needs and convert them with ease into your design direction.
- You have a sharp eye for detail and a strong sense of aesthetics.
- You aren't just an idea person. You are also a master planner.
- You are a self-motivated, organised go-getter who can work independently to meet tight deadlines, and comfortably collaborate with anyone.
- You love getting your hands dirty, doodle ideas, build concept mocks, use softwares to visualise ideas in 3D.
Other Details
- A graduate with Bachelors or Masters degree in Product / Industrial Design (especially from NID, IIT, MIT or relevant colleges)
- 4-7 yrs of experience in product / industrial design (sports goods or equipment design will be a cherry on the cake)
- Has strong material expertise (wood, plastics, metals, foam) paired with advanced manufacturing know how and product development skills (an expert on how to transform conceptual designs into tangible experiences).
- Proficient in Adobe (Illustrator, Photoshop), 3D design tools (Blender, Rhino, Keyshot) & AI tools (Vizcom, Gemini)
- You come with a strong understanding of fundamental product / industrial design principles, CMF & graphics.
As far as skills are concerned, we would love to have someone with below hard & soft skills :
Hard Skills
RESPONSIBILITY 1:
- Design Culture
- User & customer needs analysis
- Combination of design data
Responsibility 2
- Translation and application of Design Strategy
- Exploration and materialisation of concepts
- Product creation
- Color & graphism application
- Sustainability-product designer
- Usage of 3D SWs, Adobe to better describe concepts
- Scenarios creation
- Creative process management
- Design asset use
- Product design storytelling
Responsibility 3
- Technical design data communication
- Design evaluation and prescription
- English language
- Project Capitalisation
Soft Skills
- Creativity
- External world opening
- Collaboration and cooperation
- Persuasive communication
- Decision making
- Emotional intelligence
- Critical thinking
- Daring
- Organization
INTERESTED CANDIDATES MUST SUBMIT THEIR RESUME & PORTFOLIO (PHYSICAL PRODUCT / INDUSTRIAL DESIGN) FOR FURTHER CONSIDERATION.
Click on Apply to know more.
