Senior Marketing Data Analyst

At Entyre, our mission is to reduce both under and over-provision of healthcare through the intelligent combination of human expertise and technology. Our dedicated care consultants work tirelessly on an international level, supported by our proprietary software solutions.

We believe that individuals in need of care, who are looked after by their relatives at home, have the right to live a self-determined and dignified life in their own homes. With our brands Pflegewegweiser and Entyre Care, we are committed to achieving this goal by focusing on two central pillars: providing professional support to caregiving relatives in all areas of home care with our extensive expertise and ensuring fair monetary compensation for their efforts. We are also driving the development of innovative solutions in collaboration with scientific partners.

In this vital, dynamic, and international environment, we are looking for a Senior Marketing Data Analyst (m/f/d) to join our team in Berlin.

Role

We are seeking a detail-oriented and data-driven Marketing Data Analyst to join our dynamic Marketing Team. You will work closely with cross-functional teams, including marketing, sales, and operations, to interpret data and help shape marketing strategies that drive our mission forward. Reporting to the Chief Marketing Officer, this Berlin-based role will support our efforts to reach underserved communities and enhance our service offerings.

Key Responsibilities

• Develop data models with DBT on DataBricks for marketing, sales and operations
• Develop optimized SQL queries to aggregate and explore data from multiple datasets, identify opportunities and limitations within our data sets and deliver reliable and high quality analysis to drive strategic insights.
• Translate complex data insights into compelling narratives that drive action across marketing and leadership teams.
• Enable teams with self-service analytics by maintaining curated data sources and developing automated, scalable dashboards by applying intuitive data visualization and dashboard design best practices.
• Own key projects and respond to ad-hoc data requests from internal and external stakeholders. Define, calculate, and validate key performance metrics (KPIs), identifying automation opportunities and developing self-service analytics solutions.
• Communicate with stakeholders on various projects to gather requirements, collect feedback and present deliverables to achieve expected outcomes.
• Brainstorm creative solutions to exploratory projects built around ambiguity, including running analysis to identify problems, understand root cause of trends, provide actionable insights and recommend solutions.
• Work collaboratively and cross functionally with other members of the data team to support testing/experimentation, data modeling, data visualization & data science.
• Collaborate with data scientists to leverage A/B testing and incrementality analysis to measure marketing effectiveness and optimize campaign performance.

Value Proposition

• Make a Life-Changing Impact: Your analyses will directly contribute to improving the lives of millions. You will play a crucial role in helping low-income families access quality homecare.
• Personal Growth and Learning Opportunities: Join a vibrant, dedicated team and contribute to building the next industry-defining company. You’ll gain exposure to various aspects of the business while expanding your skills.
• Energizing & Flat Hierarchy Team Culture: We care deeply about one another and are committed to collaboration and teamwork. You’ll have the autonomy to drive your initiatives and make a meaningful impact.

Hard Requirements

• Minimum of 4 years of experience in growth marketing analytics, data science, preferably in direct-to-consumer and e-commerce companies.
• Experience with marketing analytics, attribution modelling, customer segmentation, and predictive modelling for growth and retention.
• Expertise in SQL and proficiency in either Python (or R) for advanced data analysis and automation. Experience with dbt, Looker, or other modern analytics tools is a plus.
• Familiarity with B2C acquisition and subscription marketing concepts and metrics, including customer journeys, conversion funnels and critical reporting (CAC, payback, retention rate, etc.).
• Hands-on experience working with structured and unstructured data in cloud-based environments, like Databricks, BigQuery etc.
• Comfortable navigating large datasets, acquiring and cleansing data from multiple sources.
• Demonstrates intellectual curiosity, a self-motivated approach to problem-solving, and a passion for continuous learning and improvement.
• Advanced analytical skills with the ability to be a self starter and work independently.
• Advanced data visualization skills
• Familiarity with marketing, CRM, social and ad platforms, such as HubSpot, Google Ads, Facebook, YouTube, Instagram, TikTok and others. Experience with partnership and affiliate marketing is a plus.
• Exceptional communication and stakeholder management skills, with the ability to translate technical concepts into business-friendly insights.
• Ability to collaborate with partners to document key business needs into a clearly defined requirements document and project plan.
• Proven skills in distilling complex topics into easy to understand data visualizations. Advanced Tableau data visualization skills preferred.

Soft Requirements

• Passionate and Impact-Driven: You thrive in fast-paced environments and are eager to contribute to transformational change in the healthcare industry.
• Strategic Thinker: You have strong strategic thinking abilities combined with a hands-on execution mindset. You understand the importance of data in driving marketing initiatives.
• Detail-Oriented: Exceptional attention to detail, ensuring accuracy and thoroughness in data analysis and reporting.
• Open-Minded and Team Player: You enjoy collaborating with others and have a willingness to learn and adapt. You view challenges as opportunities for growth and innovation.